Area Manager North West & Northern Ireland - L'Oréal Luxe

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

You lead and develop boutique and counter teams across your territory to accelerate retail growth and elevate brand expression for L'Oréal Luxe, reporting directly to the Retail Director. You spend approximately four days a week in the field, working alongside store teams to turn commercial strategies into standout consumer experiences.

• Retail Performance: Drive sell-out growth and gain market share across your doors by setting clear targets, analysing retail KPIs, and executing brand activation calendars.

• Consumer Experience: Champion elevated service standards measured by NPS and Mystery Shopper programmes, embedding omnichannel services, CRM, and Beauty Tech tools across points of sale.

• Team Leadership & Coaching: Directly recruit, coach, and develop Store Managers and Beauty Advisors through on-the-floor observation, structured training, and career progression routines.

• Operational Excellence & Partner Relations: Steer regional headcount, travel, and event budgets while cultivating strong relationships with local retail partners to secure prime space and brand visibility.

We Are Looking For

You combine strong commercial instincts with a genuine focus on coaching teams and delivering luxury service in a retail setting. You bring:

• Retail Acumen: Proven track record of steering retail KPIs, driving door sell-out performance, and implementing commercial growth plans.

• People Leadership: Demonstrated ability to coach diverse retail teams, develop future store leaders, and build an engaging team culture.

• Consumer Experience Mindset: Practical understanding of luxury counter standards, clienteling, and integrating digital tools into physical retail.

• Stakeholder Management: Strong interpersonal and negotiation skills to collaborate effectively with store directors, retail partners, and internal commercial teams.

• Operational Rigour: Capability to manage regional field budgets, resource planning, and retail compliance standards accurately.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)

• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal

• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

At L’Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making the extreme luxury and the beauty of our 26 unique international brands accessible to all. We offer a world of beauty, from couture fragrances to cutting-edge skincare and makeup.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.Ready to apply? careers.loreal.com is the official trusted website.

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