Product Brand Manager - CeraVe

Product Manager - CeraVe - L'Oréal Dermatological Beauty

A Day in the Life

• Activating the brand end to end: Develop and deliver integrated marketing plans across owned, paid and earned channels—from briefing and planning through asset development, launch and evaluation.
• Developing big, creative campaigns: Generate distinctive campaign ideas that build brand affinity and capture consumer attention. Shape them for social and other relevant channels, ensuring a consistent story across the consumer journey.
• Leading social-first activity: Turn consumer and cultural insights into relevant social ideas. Ensure content is designed for each platform and encourages engagement and action.
• Creating and managing assets: Brief and develop campaign assets with creative and production partners, ensuring they are on-brand, platform-ready and delivered to schedule.
• Planning media: Work with media agencies to develop and execute plans across relevant channels, aligning investment, audiences and activity with campaign objectives. Monitor performance and recommend optimisations.
• Owning key products: Manage the marketing of a portfolio of priority products, tracking sales and performance, identifying opportunities, and supporting product launches and lifecycle activity.
• Analysing sales and competitors: Use sales, market and category data to understand product performance, monitor competitor activity and identify trends or opportunities. Translate findings into clear recommendations.
• Building advocacy and earned impact: Partner with the CeraVe Love Advocacy team and influencer agency on creator and influencer activity, including paid campaigns. Connect advocacy and earned content with the wider campaign ecosystem.
• Understanding consumers: Work with research and creative partners to bring consumer insight into briefs, content and campaign choices.
• Measuring performance: Track campaign results across channels, share learnings and use them to improve future activity.
• Working across teams: Build strong relationships with DMI, Zone and local teams, as well as agencies and other partners, to align plans and deliver work effectively.
• Managing investment: Contribute to A&P planning and budget management, keeping activity aligned with brand priorities and agreed targets.

Who You Are

• Social-first and content-obsessed: You understand how people engage with content and what makes ideas work across social platforms.
• A creative campaign thinker: You can develop and shape big, distinctive campaign ideas, then help turn them into effective work across channels.
• An integrated marketer: You connect owned, paid and earned activity into coherent campaigns and are comfortable taking work from brief to delivery.
• Experienced in media and activation: You have experience working with media agencies, developing or executing plans, and monitoring performance.
• Confident in asset development: You can write clear briefs, collaborate with creative partners and help deliver high-quality assets on time.
• Commercial and product-minded: You’re comfortable owning key products, understanding sales performance and using competitor and category insights to identify opportunities.
• Knowledgeable about advocacy and influencers: You understand creator and influencer marketing, including paid activity, and how it can work with broader campaigns.
• Analytical and commercially aware: You can use data to assess product and campaign performance and identify ways to improve.
• Collaborative and persuasive: You build relationships with stakeholders and partners, communicate clearly and keep projects moving.
• A strong prioritiser: You can manage multiple deadlines in a fast-paced environment.
• Degree-educated, with relevant experience: You have a bachelor’s degree and experience in brand activation, integrated marketing, social, media or a related role.
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WHAT WE OFFER 

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.And there's lots more too!

WHO WE ARE 

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

HOW WE RECRUIT 

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.