Brand Manager L'Oréal Paris, Make-up

Ready to shape makeup trends in Ukraine and lead a category for the world’s No. 1 beauty brand?

At L’Oréal Paris, makeup is one of the beauty market’s fastest moving and most visual categories, where global trends can quickly become local favorites. As Brand Manager, you’ll help shape the category’s growth by bringing together consumer insight, creativity and commercial thinking.

Your mission is to grow the L’Oréal Paris Make-up category in Ukraine by leading innovation launches, building impactful campaigns and making sure our brand connects with consumers across retail and digital channels. We’re looking for a proactive, energetic and business-oriented marketer with at least 6 years of marketing experience, a passion for makeup and a strong track record of turning ideas into results.

What you’ll do

• Lead innovation and portfolio activation: Bring new products to market across lips, face and eyes; support hero products and keep the portfolio relevant and engaging.
• Create integrated 360° campaigns: Develop and deliver bold campaigns across digital, TikTok, star ambassadors, top influencers and events.
• Drive commercial performance: Manage the category’s A&P budget, monitor investment ROI, prepare sales forecasts and assess pricing and promotional effectiveness.
• Build a seamless omnichannel brand experience: Partner with Trade Marketing and Commercial teams to deliver compelling brand presentation in retail, through stands and brand zones, as well as across e-commerce.
• Turn insights into growth opportunities: Monitor market trends, Sell-In, Sell-Out, market share and competitor activity to identify where the category can grow.
• Lead cross-functional collaboration: Work closely with Sales, Digital, PR and Advocacy, Logistics, and creative and media agencies, as well as local and global partners.

What you’ll bring

• At least 6 years of marketing experience, including experience developing or launching integrated 360° campaigns with a strong digital and influencer focus.
• A genuine interest in beauty and makeup, and a strong feel for social media trends and what resonates with consumers.
• Commercial and analytical skills, with the ability to work with Sell-In, Sell-Out, market share and profitability indicators.
• Understanding of pricing, promotional performance tracking and A&P budget management.
• Strong project management skills: you can manage complex launch timelines, stay organized and pay attention to detail in a fast-moving environment.
• Excellent communication and influencing skills, with the confidence to champion ideas and bring cross-functional teams together.
• Upper-intermediate English (B2) or above, for regular collaboration with international teams and work with global materials.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.