(Senior) Advocacy & Influencer Specialist, La Roche-Posay & SkinCeuticals, Dermatological Beauty

The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm,  Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.

WHAT YOU’LL DO

Build & Manage Creator Communities

• Strategically identify, recruit, and nurture relationships with a diverse range of creators (top-tier to micro-influencers including ones specialized in both Beauty and non-Beauty areas), tailoring strategies to each group.
• Develop ‘always on’ programs to promote the generation of user generated content.
• Make sure the creator community partnered with is well associated with the brand’s values & equity. 
• Use Influencer Relationship Management (IRM) model and ContentPro tool for data-driven insights to build sustainable impact in the creator ecosystem and drive superior results.
• Demonstrate strategic and creative thinking to drive engagements and mentions to hit our SOI targets

Drive Engaging Content & Campaigns

• Use social listening and analysis to spot trends and insights, to empower creators to develop compelling content that aligns with brand message as well as stands out within the clutter. 

Create & Amplify Brand Experience

• Design and execute impactful online and offline experiences (events, trips, etc.) that resonate with target audiences and encourage creators to share their experiences for wider reach. 
• Coordinate an efficient process of gifting and seeding management.
• Manage the agency operations within the scope (Love Agency).

Track, Analyse, & Optimise

• Monitor brand’s/category’s «Love» performance, analyse results, and use data-driven insights to optimize strategies and demonstrate the value of executions to stakeholders
• Analyze and present SOI data on learnings and best practice to maximize ROI on any love activity to inform YTG plans

DO YOU HAVE WHAT IT TAKES

• 4 years’ university degree
• Strong analytical problem solving and negotiation skills
• Proactive and committed to delivering results in a fast paced, demanding work environment
• Good communication and presentation ability
• Excellent communication skills in English
• Consumer-centric point of view
• Ambitious, confident, and able to take initiative

WHAT COULD L’ORÉAL OFFER YOU

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development

#WEARELOREAL

Take a closer look at our world here!