Director- US Media (NYX)

Role: Director- US Media

Brand: NYX Professional Makeup

Location: El Segundo, CA

Overview

The Director of Media, will oversee the paid media and media growth strategy for NYX Professional Makeup. Working within a dynamic, fast-paced, highly collaborative group, this person will be driven by ROI and Media KPIs to drive awareness, engagement, conversion and new customers to NYX Professional Makeup. Working closely with external partners, internal stakeholders and cross functional team members, they will be responsible for the day-to-day performance of paid media channels, inclusive of Digital Platforms, Paid Search & Shopping, Paid Social, Affiliate, Data Acquisition & Activation and Display.

Specific responsibilities within each area include:

PERFORMANCE MARKETING: MEDIA + PLATFORMS

• Responsible for the overall strategy, daily management and execution of the Omni-channel media plan for NYX PMU and identify opportunities to scale and improve
• Drive awareness for brand while increasing new consumers and drive name acquisition, retention and conversion in partnership with CRM and DDX team
• Will lead internal relationship with CPD CDMO team in relationship to media and content strategy sharing best practices 
• Lead the creative vision for best in class media assets in coordination with the US ecommerce teams, global NYX PMU digital team and corporate digital teams. Coordinate copy and the design process with our in-house and agency creative teams to deliver marketing plan assets that perform well. Create a robust A/B test plan to optimize creative across channels.

• Lead end-to-end campaign strategy, planning, launch, optimization & performance measurement across digital channels, with a focus on hands-on-keyboard execution for paid search, display retargeting, and paid social
• Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and optimize expenses and performance based on these insights. 
• Constantly improve consumer experience evolving our media mix. Propose new vendors, test and learn innovations and platforms to meet the needs of the NYX PMU digital consumer
• Will partner with E-retail and e-commerce team on all media strategy and roll-up

PARTNERSHIP: 

• Partner with Consumer Engagement (Owned and Earned teams within Marketing), Brand Marketing, IT, CDMO, E-retail Partners and multiple agency partners to evolve NYX PMU Data-Driven vision and ensure alignment of all key business objectives
• Partner with the CDMO team and across the NYX PM teams to align on known data activation, analytics, corporate data projects, and new initiatives for known data growth
• Coordinate with the D2C, CRM/DDX and marketing teams to ensure strong SEM across categories, site optimization for media traffic, key promotional moments and deliver a great consumer journey (inclusive of test and learns)

QUALIFICATIONS:

• 10+ years of experience within digital marketing and paid media channels, with expertise in paid media, paid search, paid social, display and affiliate.
• Experience managing a performance media budget of over $20M+ and success scaling media campaigns to drive revenue and customer acquisition.
• Proven track record of successful campaign launches and executions
• Ability to apply analysis to influence business decisions to drive performance
• Ability to operate on both strategic and tactical levels, translating vision to execution.
• 5+ years directly managing marketing teams and agencies. Experience and ability to hire, lead and train a collaborative, high-performing team.
• Highly collaborative and the ability to work as part of a team
• Strong communication skills, both written and verbal
• In-depth understanding of the digital media landscape and platforms to build acquisition and retention programs
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Excellent teamwork skills
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment
• Background/interest in cosmetics / beauty / hair / skin care preferred

Salary Range: 128-180k Base + Bonus