Brand Business Leader Kerastase

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

A Day in the Life

As Brands Business Leader for Kérastase, you will lead the brand’s growth in Romania across both B2B professional channels and B2C consumer touchpoints. You will shape the local strategy, strengthen the brand’s professional ecosystem, and recruit and inspire consumers through connected online and offline experiences working closely with teams across the business to deliver sustainable performance. Your core responsibilities include: 

• Brand & Category Strategy: Develop and execute short- and long-term brand plans, translating international direction into local action based on consumer and market insights. Champion Kérastase in haircare, building on its pillars of professional expertise, innovation and luxury, and identify opportunities to grow brand equity and share in both the professional and total haircare markets. 
• Portfolio, Launches & Channels: Lead the brand’s product portfolio and launches, coordinating plans across media, advocacy, promotions in e-commerce, retail and salons. 
• Consumer Engagement & Salon Activation: Create integrated 360° experiences across digital, retail and professional touchpoints. Partner with the Education team to support the needs of salon specialists and sales team and strengthen Kérastase’s presence with salon partners. 
  • B2B – Attract, Inspire & Elevate the Pro: Build a strong, mutually beneficial professional ecosystem. Elevate the direct channel, with a focus on haircare category and services; tailor service strategies by clients clusters; and use Kérastase’s professional techniques to support conquest and growth. Drive salon engagement throughout the year through advocacy, professional expertise and beauty-tech services. Set education priorities by brand and support implementation of L’Oréal Partner Shop. 
  • B2C – Lead O+O Consumer Growth: Lead data-driven consumer experience and execution across online and offline touchpoints to recruit consumers at scale. Partner with e-commerce to grow the business sustainably. Focus in B2C on priority partners, hero and stars SKUs, launches, key events, with pro-endorsed content and full-funnel activation. For selective retail, establish a sustainable PPD model that elevates brands, drives like-for-like growth and uses selective openings to recruit and inspire consumers. 
• Commercial & Sustainable Brand Management: Manage the brand P&L, growth plans and sales, pricing strategy and investment allocation. Support L’Oréal for the Future through accurate forecasting, reduced slow-moving stock and damage, and more sustainable activation materials. 
• Team Leadership & Collaboration: Lead and develop your team, set clear objectives and provide regular feedback. Mobilize cross-functional teams and collaborate with focus on efficient and simplified WOW with the common objective to deliver plans effectively and on time. 

We Are Looking For

A strategic, marketing and commercially minded, collaborative leader who can turn consumer and market understanding into business growth. You may be a great match if you have: 

• Brand & Category Expertise:Solid marketing background with over 4 years of experience in product management (mandatory), with a proven ability to build brand strategies, deliver growth, and manage brand portfolios. Experience in connected fields such as digital marketing is considered an advantage.
• Commercial & P&L Acumen: Experience managing a brand P&L, budgets, pricing and business performance, supported by strong analytical and data-based decision-making skills. 
• Integrated Activation & Channel Understanding: Experience developing brand plans across digital, media and retail, with a very good understanding of distribution channels and category management. Experience in professional/ salon-related channels or selective channels would be relevant. 
• Collaborative Leadership: The ability to develop people, work across functions and mobilize internal and external partners. Previous people-management experience is a plus. 
• Operational Excellence & Adaptability: Strong planning and forecasting skills, a sustainable mindset, and the ability to adapt international brand strategies to the local market. 

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website. 

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