Advocacy & Influence Manager Color Wow

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your ambition. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

L’Oréal is present in 150 markets on five continents, with more than 90,000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, NYX Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada, Mugler etc. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

In L'Oréal Hellas, we are a team of more than 780 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR. 

Advocacy & Influence Manager for Color Wow

Professional Products Division

Divisional Overview

L’Oréal Professional Products is the leading company in salons across the world and is a division for entrepreneurs that continuously create the future marketplace! For people that can thrive via developing the business of our partners, understand our consumers and develop our education and sales teams. 

The Opportunity 

L’Oréal’s mission is to create beauty that moves the world and Color Wow is redefining hair innovation for bold, expressive consumers. We’re looking for someone who doesn’t just follow trends but understands how to turn them into fascinating content and meaningful conversations. If you’re social-savvy, passionate about beauty and ready to launch & representthe top emerging haircare brand in the world, we’d love to hear from you.

Your mission

As Social & Advocacy Manager, you’ll lead Color Wow’s advocacy and social media activity in Greece. You’ll build strong relationships with creators, professionals and opinion leaders, while bringing the brand to life through always on, engaging content.

This is a hands-on, content-first role! You’ll manage the local social squad and be the face of Color Wow Greece on TikTok, creating and editing content. Reporting to the Brand Business Leader, you’ll be the go-to person for social trends, advocacy and content activation.

You will…

Lead A&I

• Develop and execute the local social & advocacy strategy aligned with brand global guidelines & Greek market specificities.
• Identify, engage and orchestrate high-performing creators with a focus on the Greek beauty, hair & lifestyle communities.
• Build strong relationships with the local Pro Ambassador & top hair experts, in collaboration with Marketing & Education team.
• Develop 360 campaigns, from content creation and product seeding to events and Pro ambassador activities, based on given A&Ps.

Create social-first content and activate emerging trends

• Create & represent Color Wow Greece on its local TikTok account, appearing on camera and engaging with the community.
• Create and edit social content, featuring other creators and professionals.
• Ensure content reflects Color Wow’s brand identity, tone of voice and visual style.

Build partnerships and collaborate

• Develop meaningful relationships with internal teams, including Education, CDMO, along with external agencies.
• Support PR content and activity, including press releases, media relations, PR kits, events and trips.

Measure and optimize

• Set, track and analyze KPIs for advocacy, influencer and social activity, including reach, engagement, sentiment and ROI.
• Use performance insights and consumer feedback to improve content and identify opportunities.
• Share learnings and best practices with relevant brand and division teams.

Who are we looking for?

• At least 2 years’ experience in influencer marketing, social media, advocacy or brand communications, experience in beauty, hair or lifestyle will be a plus.
• A strong understanding of social platforms and an instinct for emerging beauty and cultural trends.
• Self-motivated, hands-on experience in creating & editing video content.
• Confidence and authenticity on camera and a strong interest in representing a brand on TikTok.
• Experience managing multiple projects or coordinating teams, agencies or a social squad.
• Strong relationship-building and communication skills, with a collaborative approach.
• Analytical skills and the ability to turn insights into practical actions.
• Experience working with professional hairdressers, stylists or salons is a plus.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.