What Powers Us – Chapter 1: The Human Spark Behind Our Commitment
Introduction:
This sustainability landmark video celebrates L'Oréal Groupe's milestone of achieving 100% renewable energy across all operated sites and stores worldwide by 2025. Featuring leadership and regional experts—including Bechir Ben Salah (Libramont Plant Director), Brian Orsini (Director of Sustainability), Megan Newrones (Sustainable Finance Controller), Ezgi Barcenas (Chief Corporate Responsibility Officer), and Antoine Vanlaeys (Chief Operations Officer)—alongside cinematic aerial views of solar farms, biomethanization facilities, and wind turbines across Europe, North America, and South America. The film highlights the human commitment and innovative local solutions driving the "L'Oréal for the Future" program.
[Upbeat, inspiring instrumental synth music playing throughout]
[Visual / On-screen text: WHAT POWERS US / CHAPTER 1]
[Visual: Panoramic aerial drone footage sweeping over lush green city parks, modern corporate headquarters, industrial manufacturing plants, automated conveyor lines, beauty research laboratories, high-end fragrance displays (YSL MYSLF), and vast logistics warehouses.]
Narrator: In every region, across the offices, research centers, factories, stores, and distribution centers, we operate around the world.
[Visual: Aerial view of an expansive industrial complex equipped with vast solar rooftop arrays.]
[Visual / On-screen text: A MAJOR MILESTONE]
Narrator: A major milestone has become reality:
[Visual / On-screen text: 100% RENEWABLE ENERGY]
Narrator: 100% renewable energy.
[Visual: Robotic machinery assembling cosmetic products on high-speed bottling lines; operators in cleanroom coats and hairnets inspecting bottles and packaging cartons.]
Narrator: In 2025, L'Oréal achieved its bold vision: reaching 100% renewable energy...
[Visual / On-screen text: ALL OUR OPERATED SITES AND STORES]
[Visual: Logistics team member scanning barcodes, makeup artist applying lipstick on a client in a retail boutique.]
Narrator: ...for all our operated sites and stores.
[Visual: Portrait cuts of smiling L'Oréal employees on site: a factory operator in blue overalls, an agricultural engineer outdoors, a research scientist in a laboratory, and a logistics manager in a fulfillment center.]
Narrator: Across the globe, we are empowering our sites and teams...
[Visual / On-screen text: INNOVATIVE SOLUTIONS]
[Visual: Factory operator scanning a barcode with a handheld digital terminal.]
[Visual / On-screen text: STRATEGIC PARTNERSHIPS]
[Visual: Aerial view over an extensive utility-scale solar panel field nestled in green hills.]
Narrator: ...through innovative solutions and strategic partnerships.
[Visual: Aerial close-up circling a massive white wind turbine spinning above rolling countryside.]
[Visual / On-screen text: SMART LOCAL INITIATIVES]
Narrator: In Europe, this global commitment came to life through smart local initiatives.
[Visual: Aerial shot of circular domed biodigester tanks in a countryside facility.]
[Visual / On-screen text: 📍 Libramont, Belgium / ⚡ ENERGY SOLUTION: BIOMETHANIZATION]
[Visual: Bechir Ben Salah speaking on camera.]
[Visual / On-screen text: BECHIR BEN SALAH – L'ORÉAL LIBRAMONT PLANT DIRECTOR]
Bechir Ben Salah: At our Libramont site, we took a disruptive approach on the way we produce and consume energy.
[Visual: Tanker trucks delivering biomass to the plant; a technician in high-visibility gear climbing inspection stairs above large biodigesters labeled "DIGESTEUR C 3600 m³"; aerial view of circular aeration basins; internal mechanical machinery and large green Jenbacher cogeneration engines.]
Bechir Ben Salah: We decided to transform agricultural waste from local farms and local food industry partners into electricity and heat. It's a smart and sustainable model. We are very proud.
[Visual: Drone aerial establishing shot flying backwards over a large transmission powerline corridor across rural green landscapes.]
[Visual / On-screen text: ANOTHER CHALLENGE]
Narrator: In North America, another challenge had to be overcome.
[Visual / On-screen text: 📍 North America / ⚡ ENERGY SOLUTION: CERTIFIED RENEWABLE ENERGY]
[Visual: High-voltage electricity pylons stretching across fields at sunset.]
[Visual: Brian Orsini speaking with a smile in a brightly lit modern office.]
[Visual / On-screen text: BRIAN ORSINI – L'ORÉAL DIRECTOR OF SUSTAINABILITY]
Brian Orsini: Sourcing renewable energy for a huge network is complicated.
[Visual: Aerial view over vast solar installations; technicians in hard hats and safety vests inspecting rooftop solar arrays on a L'Oréal USA site; automated robotic packaging lines.]
Brian Orsini: So to address this, we've implemented a centralized strategy to rigorously select the highest quality renewable energy for all of our sites, which was not an easy task.
[Visual: Aerial top-down view of sprawling solar carports and rooftop photovoltaic arrays across a large corporate campus.]
[Visual: Megan Newrones speaking warmly in an office setting.]
[Visual / On-screen text: MEGAN NEWRONES – L'ORÉAL SUSTAINABLE FINANCE CONTROLLER]
Megan Newrones: It's our way of ensuring that every kilowatt hour we use contributes to a better and more resilient grid.
[Visual: Steeplejack technicians hanging by safety ropes conducting blade maintenance on a giant wind turbine; close-up of the rotor hub against the morning sky.]
Megan Newrones: It's super important, and it's a fundamental part of L'Oréal for the Future.
[Visual: Picturesque aerial drone view of a historic church tower and village nestled among green hills in Brazil at dusk.]
[Visual / On-screen text: MAJOR BREAKTHROUGHS]
Narrator: In South America, our ambition translated into two major breakthroughs in Brazil.
[Visual: Aerial footage of the Octavio Frias de Oliveira cable-stayed bridge in São Paulo.]
[Visual / On-screen text: 📍 Brazil / ⚡ ENERGY SOLUTION: PHYSICAL BIOMETHANE SUPPLY & LONG-TERM POWER AGREEMENTS]
[Visual: Gerald Vincent speaking outdoors in front of lush greenery.]
[Visual / On-screen text: GERALD VINCENT – L'ORÉAL DIRECTOR OF ENVIRONMENT, HEALTH & SAFETY]
Gerald Vincent: In Brazil, we didn't just stop at securing long-term partnerships for our renewable electricity.
[Visual: Aerial view of a large white manufacturing facility in a mountainous setting; exterior signage reading "Biogás"; interior industrial boilers, piping, and biogas compressors; delivery trucks branded "Criamos a beleza que move o mundo" arriving at the facility.]
Gerald Vincent: We wanted to apply that same vision for our natural gas consumption. That's why we played a pioneering role in creating Brazil's first biomethane sector.
[Visual: Aerial shot of modern white plant buildings surrounded by manicured green lawns and trees.]
[Visual / On-screen text: 100% RENEWABLE ENERGY]
[Visual: A female employee wearing a hard hat and safety vest walks toward the glass entrance of a L'Oréal facility; operators monitoring automated perfume bottling lines.]
Narrator: Reaching 100% renewable energy is an important step forward.
[Visual: Beautiful wide aerial shots of wind turbines turning slowly over lush countryside at sunrise.]
Narrator: It shows what can be achieved within our own footprint.
[Visual: Ezgi Barcenas speaking with conviction in an interview studio.]
[Visual / On-screen text: EZGI BARCENAS – L'ORÉAL CHIEF CORPORATE RESPONSIBILITY OFFICER]
Ezgi Barcenas: This is a major milestone in our L'Oréal for the Future journey. What a great proof point that when we all come together to dream big, we deliver a true transformation.
[Visual: Close-up glide over endless glistening photovoltaic panels, aerial footage over anaerobic digestion tanks, and panoramic views of wind farms.]
Narrator: And creates momentum for what comes next.
[Visual: Antoine Vanlaeys speaking face to camera with an engaging, enthusiastic expression.]
[Visual / On-screen text: ANTOINE VANLAEYS – L'ORÉAL CHIEF OPERATIONS OFFICER]
Antoine Vanlaeys: What a milestone! Our teams made this happen with real passion and commitment. Site by site. Solution by solution. We should be proud. And now, we are actively engaging all our ecosystem in this journey. Together, we will write the next chapter of What Powers Us.
[Visual / On-screen text: WHAT POWERS US / THE HUMAN SPARK BEHIND OUR COMMITMENT]
[Visual / On-screen text: L'ORÉAL GROUPE logo on white background]