Product Manager (m/f)
Zagreb, Croatia
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Product Manager (m/f)
Zagreb, City of Zagreb, Croatia
As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that's what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and became a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless!
Discover the world of L’Oréal by applying for:
Product Manager (m/f)
Based in our office in Zagreb
YOUR ROLE:
We're looking for a new colleague (m/f) who will be a part of L’Oréal Professional Products Division and have a chance to work with colleagues from the whole L’Oréal Adria Balkan region. Position of Product Manager requires motivated, agile and organized person who will be responsible for:
- Defining and executing the 360-degree brands and its product strategy and marketing plan aligned with the brand's global vision and local market needs.
- Overseeing the entire product lifecycle, from launch preparation, execution and re-stiges to eventual phase-outs.
- Monitoring product performance, creating and managing the marketing budget, building & tracking sales forecasts, and ensuring profitability and ROI for the portfolio.
- Analyzing market trends, competitor activity, retail dynamics, and consumer behavior to identify growth opportunities.
- Developing impactful 360 campaigns (digital, social, PR, POS) in collaboration with other functions (CDO team, education, sales).
- Partnering closely with sales, supply chain, regulatory, education, and merchandising teams to ensure seamless product execution and stock availability.
- Presenting marketing plans and business reviews to senior management, partners and internal stakeholders.
YOUR JOB MISSION:
With us, you’ll strive and drive. You’ll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L’Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.
THE IDEAL PROFILE:
- Preferably holds a Bachelor’s or Master’s Degree
- Has between 2 and 5 years of experience in similar roles
- Has good understanding of market and consumerinsights
- Is analytical and has experience in data-driven decision making
- Is agile and adaptable with experience in activation
- Has good understanding of product and servicepricing
- Experience in omnichannelenvironment is an advantage
- Is highly skilled in MS Office (with focus on Excel and Power Point)
- Is fluent in Croatian and English language
WONDERING WHO YOU WOULD WORK WITH?
Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L’Oréal, for the future!
On this position, you would be part of L’Oréal Professional Products Division in Zagreb but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!
We’re proud to say that L’Oréal Adria Balkan region is winner of several „Zlatni indeks“ awards in Croatia and recognized as one of top employers in Serbia with recognition „Vrh poslodavac“!
WHAT WE CAN OFFER YOU?
You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we’re always here to help, celebrate and cheer one another! That’s what makes the glue of L’Oréal: the people. But apart from that, we also appreciate and share our love for:
- Numerous opportunities for constant learning, with many online & offline educations!
- Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
- Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own Turkish coffee!) and our cozy lunch spaces? Yes, we have it!
- Our Share & Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well.
- Flexibility. As simple as that – from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays!
- We don't have to mention working with top internationalbrands in the business, and the most passionate professionals in the industry
- The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world!
Find more about our projects & brands that we’re so proud of, and our Adria Balkan region on this LINK!
OUR VALUES
Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in L'Oréal's genetic code.
If you are ready for this challenge apply by sending your CV and cover letter in Englishlatest by 19.10.2026!
Only short listed candidates will be contacted.
All applications will be treated in the strictest confidentiality.
- Reference number: 256782
- Location: Zagreb, Croatia
- Date posted: 10/05/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Product & Services
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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