Media Manager (m/f)
Zagreb, Croatia
- Reference number: 258404
- Location: Zagreb, Croatia
- Date posted: 21/10/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- Media
As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that's what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and became a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless!
Discover the world of L’Oréal by applying for:
Media Manager (m/f)
Based in our office in Zagreb
YOUR ROLE:
We're looking for a new colleague (m/f) who will be the part of our L’Oréal Luxe team, having the chance to work with colleagues from the whole L’Oréal Adria Balkan region. Position of Media Manager requires motivated, agile and organized person who will be responsible for:
- Adapting, communicating, and implementing the strategic media framework and Group Golden Rules across all Luxe brand teams, balancing global HQ guidelines with local market specificities.
- Overseeing the development and execution of holistic media strategies (Paid, Earned, Owned) in collaboration with the media agency, ensuring they align with brand launch calendars and business objectives.
- Defining precise high-value target audiences, sophisticated media mixes, and budget allocations that reflect luxury brand positioning.
- Partnering closely with Brand Marketing (who provide product launch calendars/plans), Digital, E-commerce, and Creative teams to ensure media campaigns are seamlessly integrated with retail and advocacy activations.
- Supervising the launch and execution of all media campaigns, ensuring they are optimized in real-time for maximum ROI and strict brand-safety standards.
- Managing the media agency and external partners day-to-day, holding them accountable to contract deliverables, performance metrics, and strategic goals.
- Staying ahead of premium media trends, luxury digital touchpoints, and ad-tech innovations, working closely with the CDMO team to pilot first-to-market initiatives.
- Establishing clear, advanced measurement frameworks and attribution models to track campaign effectiveness against premium brand KPIs (e.g., share of voice, quality view-through rates, ROAS, qualified traffic).
- Preparing and presenting regular performance reports, translating complex media metrics into actionable business insights for divisional leadership.
- Closely monitoring and managing divisional media budgets, ensuring full alignment with finance and purchasing guidelines.
- Managing, mentoring, and coaching BU PMs, Digital teams, other Luxe Division stakeholders while fostering their media expertise and career development.
- Acting as the central point of contact and subject matter expert for all media-related topics within the Luxe division.
- Building and maintaining strong, strategic relationships with major media publishers, premium ad networks, and agency partners.
YOUR JOB MISSION:
With us, you’ll strive and drive. You’ll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L’Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas into best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.
THE IDEAL PROFILE:
- Preferably holds a Bachelor’s Degree
- Has between 2 and 5 years of experience in media planning and buying
- Has a proven track record of utilizing advanced digital media platforms (programmatic, social, search, and retail media) with a deep understanding of 1st-party data strategy and audience segmentation.
- Has strong experience in leading and challenging media agencies
- Is proficient in budget management, post-campaign analysis, ROI modeling, and navigating complex Gross-to-Net or purchasing efficiency frameworks
- Has excellent communication and collaboration skills
- Is detail-oriented, autonomous, and able to work in a fast-paced environment
- Is highly skilled in MS Office (with focus on Excel)
- Is fluent in Croatian and English language
WONDERING WHO YOU WOULD WORK WITH?
Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L’Oréal, for the future!
On this position, you would be based in Zagreb, but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!
We’re proud to say that L’Oréal Adria Balkan region is winner of several „Zlatni indeks“ awards in Croatia and recognized as one of top employers in Serbia with recognition „Vrh poslodavac“!
WHAT WE CAN OFFER YOU?
You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we’re always here to help, celebrate and cheer one another! That’s what makes the glue of L’Oréal: the people. But apart from that, we also appreciate and share our love for:
- Numerous opportunities for constant learning, with many online&offline educations!
- Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
- Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee!) and our cozy lunch spaces? Yes, we have it
- Our Share&Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well
- Flexibility. As simple as that – from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays!
- We don't have to mention working with top international brands in the business, and the most passionate professionals in the industry?
- The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world!
Find more about our projects & brands that we’re so proud on, and our Adria Balkan region on this LINK!
OUR VALUES
Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in L'Oréal's genetic code.
If you are ready for this challenge apply by sending your CV and cover letter in English by 04.11.2026.
Only short listed candidates will be contacted.
All applications will be treated in the strictest confidentiality.
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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