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TikTok Shop Lead CPD)

Warsaw, Poland

Run the brand like it's yours.

In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills you'll sharpen here

  • Big idea creation
  • Brand building
  • Content creation
  • Marketing literacy
  • Marketing strategy
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

  • What does being a marketer here mean?

    Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.

TikTok Shop Lead CPD)

Warsaw, Mazovia, Poland

Overview

As TikTok Shop Lead, you will drive the commercial growth, scaling and operational excellence of TikTok Shop across our Consumer Products Division in Poland & Baltics.

As the business owner of the channel, you will translate brand and category ambitions into an integrated commercial plan. You will bring together commerce, creators, content, media and operations to grow market share, deliver sustainable GMV growth and improve channel profitability.


Key Responsibilities

  • P&L & Margin Ownership: Fully own and steer the channel’s end-to-end P&L across all CPD brands, balancing top-line GMV acceleration with bottom-line profitability.
  • Margin & Cost Structure Management: Proactively manage the full cost architecture of TikTok Shop—including platform commissions, payment processing fees, creator affiliate commission grids, logistics/fulfillment costs, and promotional discounts—to protect and maximize brand margins. Partner with Commercial Strategy and Finance to design channel-tailored pricing, promo mechanics, and bundle strategies that prevent channel conflict and cross-retailer price erosion while safeguarding margin health.
  • Cross-Divisional Synergy & Governance: Foster cross-team alignment to establish shared TikTok Shop best practices, coordinate joint platform initiatives, and ensure a unified, strong L’Oréal voice in platform negotiations and Joint Business Plans (JBP).
  • Matrix Organization Leadership: Act as the strategic bridge between Brand Marketing, Commercial/KAM teams, Digital/Media, Advocacy, Supply Chain, and Legal—breaking silos to ensure unified commercial execution and brand protection. Are a master of stakeholder management & matrix navigation: Proven ability to influence and lead without formal authority across multifunctional teams, diverse brand divisions, and senior leadership.
  • Store Health & Algorithmic Visibility: Safeguard TikTok Shop operational excellence and Store Health Score (tracking dispatch SLAs, return/cancellation rates, and customer service response times) in close partnership with Supply Chain, Operations, and Customer Care.


We can’t wait to meet you if you…

  • Have solid experience in e-commerce, gained within a brand, retailer or marketplace business; experience with TikTok Shop would be a particularly strong additional asset.
  • Have a proven track record of growing online sales and improving commercial performance, with a strong understanding of P&L, pricing, promotional planning and sales forecasting.
  • Understand how assortment, creators, content and media work together to drive conversion and profitable growth.
  • Have experience negotiating with platforms or e-retail partners and managing external agencies.
  • Can lead cross-functional initiatives, influence stakeholders and combine strategic thinking with hands-on execution.
  • Are fluent in Polish and English.
  • We welcome applications from candidates with disabilities.


We offer:

  • Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader.
  • Plenty of opportunities to grow - cross-divisionally and functionally.
  • #Learningneverstops mindset: wide learning and e-learning package.
  • Attractive benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations.
  • Modern and sustainable office in Warsaw city center.
  • Community-engaged in Sports and CSR activities.


We are open for candidates with disabilities.


“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the dedicated position*"

[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.

*- mandatory field

Information clause

The controller of  personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: personal-da@loreal.com.

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.

  • Reference number: 260539
  • Location: Warsaw, Poland
  • Date posted: 11/05/2026
  • Employment type: Full-time
  • Professional field: Marketing
  • Type of contract: Permanent
  • Engagement
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AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

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Your marketing journey: no single path for all

At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

  • Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
  • A geographic scope such as local market or zone or global (DMI)
  • Transversal growth: into different functions such as commercial, digital or general management
  • Strategic leadership: growing into roles such as Marketing Director or General Manager

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What our people say

L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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