Media Manager CPD

Your Mission

To spearhead the Consumer Product Division strategic framework and drive its execution across all full-funnel media activities (with a primary focus on L’Oréal Paris), ensuring our brands are highly visible, engaging, and effectively recruiting new consumers at every touchpoint.

As Media Manager you will:

• Media Strategy & Planning: Collaborate closely with brand marketing teams to understand their business priorities and execute full-funnel media planning activations (encompassing Awareness, Consideration, and Conversion), working hand-in-hand with our media agency.
• Consumer Centricity & Recruitment: Design and execute campaigns with a strong "consumer-first" mindset, leveraging insights to recruit new consumers to the L'Oréal portfolio and maximize brand equity.
• Agency & Partner Management: Serve as the primary point of contact with the media agency, overseeing campaign strategy, daily activation, and continuous performance optimization.
• Retail Media Acceleration: Strategically plan, execute, and optimize Retail Media initiatives in close collaboration with the E-commerce and Commercial teams to drive conversion and digital shelf visibility.
• Data & ROI Advocacy: Champion media-related initiatives by ensuring the implementation of different learnings and Marketing Mix Modeling (MMM) insights. Drive active participation in test-and-learn initiatives and the Global Learning Agenda in cooperation with the divisional Head of Media and the CDMO team.
• AI Integration & Digital Innovation: Utilize cutting-edge AI tools and Large Language Models (LLMs) to analyze consumer trends, generate actionable media insights, and optimize daily workflows (e.g., rapid brief drafting, competitor analysis).
• Advocacy & Creator Amplification: Strategically amplify creator-led and influencer content across various digital channels to enhance core Advocacy & Influence (A&I) KPIs.
• Storytelling & Reporting: Become the resident expert in media reporting tools, translating complex media metrics into compelling business narratives (Storytelling) to influence, align, and inspire key stakeholders.
• Search Engine Optimization & Generative Web: Spearhead the acceleration of 1P audience and data activation, prioritizing Search Engine Advertising (SEA), Search Engine Optimization (SEO), and emerging Generative Engine Optimization (GEO) under the guidance of the Media Lead and CDMO team.
• Digital Services Integration: Drive the success of digital services (e.g., virtual try-ons, skin diagnostics) within media campaigns, achieving discoverability and high completion rate objectives.

What we are looking for:

Key Functional Skills & Experience

• Proven Media Expertise: Solid experience in media planning and digital marketing, preferably within the FMCG sector or a digital/media agency.
• Platform & Tool Proficiency: Deep understanding of modern media tools, ad platforms (Google, Meta, TikTok, programmatic), and web analytics.
• Retail Media Knowledge: Practical understanding or experience in managing Retail Media campaigns.
• Data-Driven Mindset: Strong capabilities in data analysis, interpretation of media metrics, and translating insights into action.
• Strategic & Critical Thinking: Ability to see the big picture, optimize "bets" for maximum ROI, and translate brand strategies into flawless executions.
• AI & Technology Savvy: Practical experience in using LLMs and AI tools to enhance daily productivity and generate insights.
• Excellent Communication: Outstanding presentation and storytelling skills, with the ability to influence cross-functional teams.
• Language: Fluent in Polish and communicative English (written and spoken) is required.

Personal Competencies

• People Developer: Passion for nurturing, guiding, and mentoring media specialists within the team.
• Strategist: Capacity to seamlessly connect division-level strategies with broader CDMO and business goals.
• Innovator: Supporting the CDMO team with division-specific testing roadmaps, test-and-learn initiatives, and digital innovation priorities.
• Integrator: Strong collaboration skills to enhance workflows within a multi-divisional structure, bridging the gap between CDMO, media agencies, brand teams, and finance.
• Entrepreneur: Proactive, self-driven approach, promoting active collaboration among brands, e-commerce, and commercial teams.

Key Performance Indicators (KPIs)

• Excellence in full-funnel media execution and consumer recruitment.
• Successful implementation and growth of Retail Media strategies.
• Development of robust data-driven reporting and storytelling capabilities.
• Improvement in 1P and 2P data capabilities, audience building, and activation.
• Exceptional execution in SEA, SEO, and GEO.
• Adherence to L’Oréal Media Golden Rules.

 We offer:

• Plenty of opportunities to grow – cross-divisionally and functionally.
• Rich e-learning package.
• Attractive benefit package including sports card, private health care, life insurance, pension package, and internal boutique with a discount, and product allocations.
• Annual bonus system.
• Diversity & Inclusion: L'Oréal promotes equal opportunity, diversity and inclusion. We prevent discrimination and harassment of any kind based on gender, skin color, religion, sexual orientation, origin, or disability. We walk the talk every day when it comes to Diversity & Inclusion.

“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position.*"

[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.

*- mandatory field

Information clause

The controller of  personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: personal-da@loreal.com.

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.