E-commerce Brand Manager
Warsaw, Poland
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
E-commerce Brand Manager
Warsaw, Mazovia, Poland
Consumer Products Division
At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.
We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.
As Online Brand Manager you will:
- Roll out the Brand’s digital activity and ensure its consistency with the brand sense of purpose and alignment across brand online campaigns, SM, brand websites, direct to consumer website & E-retail and content management.
- Be media efficiency leader.
- Place consumer insights at the heart of the marketing to improve online consumer journey/path to purchase and develop new initiatives to drive online purchases and consumer experience.
- Support marketing to develop innovative and meaningful content to nourish the consumer experience for online touchpoints: campaigns, SM, CRM, services, online retail etc.
- Manage the relationship with Digital agencies;
- Manage online consumer profile generation: e-retailer data/ websites/ google analytics.
- Own the Search (SEM/SEO) implementation.
- Create E-Commerce activation strategy for category and propose E-Commerce opportunities.
- Manage E-Commerce related digital projects.
- Be responsible for branded site management (own website), providing content to client’s site.
- Manage brand content in Opera/WiseBase/Salsify.
- Drive consumer CRM strategy and execution for campaign activity working closely with partner agencies.
- Be in charge of CRM management – database acquisition (lead generation) and activation loyalty).
- Strategize Ratings & Reviews approach (incl. e-retailers).
- Manage budget for digital media (all touchpoints), r&r and database activation given by the brand.
You are the perfect match if you:
- Have at least 5 years of experience as Digital Leader within agency / media house or inhouse,
- Have great knowledge of digital landscape, trends, tools and network;
- Have proven track of digital / e-com transformation within companies;
- Have practical experience in managing cooperation with media houses / agencies / stakeholders;
- Great leadership ability and natural ways of inspiring your environment;
- Are analytic and detail-oriented professional;
- Are fluent in English;
- Are pro-active, entrepreneurial individual with a constant drive for results;
- Have great communication skills – ease in establishing network
Moreover, you are:
- You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home whoever you are.
- Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
- Only human. You’ll screw up sometimes but you have no fear of failure because you’re smart enough to learn from mistakes.
- One of the gang. Even if you’re Superman or Wonder Woman, you recognise that teams are the real heroes. And so do we.
We offer:
#grow – at L’Oréal, growing comes from being in constant motion. We grow with others, by exploring and by reaching out for more. Together, we try, succeed and sometimes fail. We bring together unique personalities full of potential to become outstanding mentors; we give them transformational trainings and learning opportunities that make them unleash the best in themselves.
#diversity – at L’Oréal, our teams are diverse as the billions of consumers we create for, we embrace difference of origins, cultures, life experiences and beliefs. We commit to fostering an inclusive environment where we celebrate the different perspectives of our colleagues and where we are encouraged to share what we stand for and to express our true selves.
#entrepreneurship – at L’Oréal, we invite our people to inspire others with mind-blowing ideas, to challenge the status-quo and to shape the future of beauty. “Run it as your own business” is our mantra. Entrepreneurship at L’Oréal is also about the possibility to design a one-of-a-kind career path never seen before.
#impact – at L’Oréal, we encourage our employees to think and act beyond their jobs. We acknowledge the big impact that our jobs have on our community, our environment and our consumers. For us, our job is more than just a job, it is about building a better future for others and our planet.
We are open for candidates with disabilities
“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position of Online Brand Manager*"
[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
*- mandatory field
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: personal-da@loreal.com.
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.
Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.
- Reference number: 257397
- Location: Warsaw, Poland
- Date posted: 10/05/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Engagement
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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