Head of Channel - D2C, Consumer Products Division
Vietnam
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Head of Channel - D2C, Consumer Products Division
Vietnam
ROLE SUMMARY
We are looking for an E-commerce and digital leader with a passion for strategy, cross-functional projects and the scaling of new business opportunities in high-velocity and complex environments. In the ever-changing e-commerce landscape, growth mindset and focus on sustained scalability will allow the candidate to successfully lead L’Oréal’s online transformation.
KEY RESPONSIBILITIES
Ecommerce expertise - Lead the online strategies and operatins with sustainable growth and profitabilities.
* Develop and own the channel strategy across online touchpoints including Marketplaces, and Social Commerce and in accordance with the division and brand’s business objectives.
* Lead and own Join Business partnerships with an online platform, with a strategic and integrated approach resulting in positive business impact on the top line and efficiency gains in the bottom line.
* Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across SAPMENA.
* Ensures that the brand presence and journey online is consistent with overall brand standards and strategy.
* Drives collaboration with cross function teams and ensures A+ performances in all activations and campaigns
Media
* Develop and own the media strategy across brands and platforms with the dual objective of brand building and conversion.
* Drive collaboration with CDMO, Media Agency and Marketing teams of the division to implement and track performance of the media strategy.
Social & Advocacy
* Develop and own the social & advocacy strategy of the division from pure advocacy to affiliate commerce.
* Support the division in building and engaging a diverse and qualitative community of advocates to the division leading to the creation of an advo-selling club.
QUALIFICATIONS
* 8-10 years of work experience in MNCs preferably FMCG industry with at least 4-5 years in Ecommerce area
* Effective team leader and people developer
* Able to handle complexity and pressure
* Results Oriented
* Fluent professional English
* Able to work and collaborate with multi-function teams and regional teams
- Reference number: 255560
- Location: Vietnam
- Date posted: 09/30/2026
- Employment type: Full-time
- Professional field: Commerce
- Account Management
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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