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Sr. Training Manager, Biotherm, Shanghai

Shanghai, China Mainland

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Sr. Training Manager, Biotherm, Shanghai

Shanghai, China Mainland

  • Reference number: 254155
  • Location: Shanghai, China Mainland
  • Date posted: 14/10/2026
  • Employment type: Full-time
  • Professional field: Retail
  • Type of contract: Fixed-Term
  • Training & Education

1. 培训体系规划与实施


   主导设计并迭代覆盖全场景的培训体系(含新员工入职、产品知识、销售技巧、服务标准、数字化工具应用等),确保培训内容贴合业务需求与品牌调性。

   推动多元化培训形式落地(如一对一辅导、数字化课程、线下工作坊、销售点实战带教等),保障培训覆盖率与效果转化率。



2. 团队赋能与人才发展


搭建新人培养SOP,主导美妆顾问入职阶段的全流程支持(含文化融入、技能带教、社群运营),缩短新人成长周期。

 建立内部导师机制与学习社群,通过案例分享、技能比武、线上答疑等形式,持续激活团队学习氛围与专业沉淀。



3. 销售效能提升


联动零售管理团队,通过监控培训投资回报率(ROI)、销售额转化、客单价等核心指标,分析培训对业务的实际贡献,针对性优化培训策略。

 销售高峰期深入一线参与实战带教,协助门店达成业绩目标;定期输出培训效果复盘报告,为管理决策提供数据支撑。



4. 品牌价值传递与竞争洞察


 将品牌价值观、服务理念深度融入培训课程与考核标准,确保终端服务与品牌形象高度一致。

 建立竞品动态监测机制,定期输出竞品在「产品创新、服务模式、培训体系」等维度的分析报告,为品牌差异化竞争提供策略输入。

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  • Retail, Shanghai, Shanghai Municipality, China MainlandRemove