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Entertainment Marketing Expert

Shanghai, China Mainland

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Entertainment Marketing Expert

Shanghai, China Mainland

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  • Reference number: 260460
  • Location: Shanghai, China Mainland
  • Date posted: 07/11/2026
  • Employment type: Full-time
  • Professional field: Digital Marketing

Mission:

Core mission is to proactively source and implement high-impact projects across entertainment (drama series, variety shows, platform events…). You will be the first to know what’s next, positioning L'Oréal at the forefront of cultural trends.

Key Expectations:

  1. Entertainment Strategy 

Act as the central bridge between external opportunities and the business needs of L'Oréal's diverse brands. You will understand each brand's unique identity and match them with ideal projects


  1. Idea & Creativity 

Contribute sparkling and concrete ideas to project implementation, e.g: 创意中插，综艺脚本，短剧…

  1. Project Delivery: own the responsibility for the quality of final deliverable 


  1. Partnership management: Proactively secure high-value partnerships with key platforms for new opportunities and trend spotting 


Requirements:

  1. 8-10 years of experience in a relevant field, such as entertainment platform project commercial manager, media agency creative role or Marketing role at brands who have intensive experience in entertainment collaboration
  2. Passion and deep expertise in pop culture, platform trends, and the digital entertainment landscape in China


  1. A proven track record of identifying and executing successful, large-scale entertainment marketing projects


  1. Exceptional networking and communication skills; you are persuasive and can navigate complex stakeholder environments with ease.
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Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

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What’s different
about working at L'Oréal?

People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.

The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.

You’d be a great fit. We’d love to see you apply.

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