Consumer Engagement Manager, Loreal LUXE
Shanghai, China
- Reference number: 217531
- City & country: Shanghai, China
- Date posted: 08/09/2026
- Professional field: Digital Marketing
- Level of experience: 5 to 10 years experience
- Consumer Care & Communities
Key Responsibilities: Luxe Strategy Localization & Omnichannel Experience:
⚫ Tailor global engagement strategies to local markets, ensuring brand consistency and driving collaborative, premium omnichannel consumer experiences for our brands.
⚫ Adapt global consumer journey strategies to local market nuances across all touchpoints (Media, A&I, CRM, Loyalty, Services, Beauty Advisors, etc.), emphasizing the unique needs of the luxury consumer.
Brand Prestige & Engagement Execution:
⚫ Ensure brand engagement consistency and excellence across all offline and online consumer experiences, maintaining the high standards of our portfolio.
Content & Platforms Management:
⚫ Oversee operations and content planning for key social media platforms and brand communities, strategically framing and curating content to resonate with and engage the audience.
Consumer Insights & Performance:
⚫ Gather and analyze consumer data to derive actionable insights specific to the market, informing strategy and bespoke brand experiences.
⚫ Implement competitor watch mechanisms to monitor competitor consumer engagement strategies and KOL investment tracking, identifying trends and opportunities.
⚫ Prioritize, track, and benchmark omnichannel KPIs defined by global guidelines, ensuring continuous optimization tailored for the Luxe Division.
Cross-functional Collaboration:
⚫ Drive collaboration within consumer engagement teams and with cross-functional stakeholders (e.g., Marketing, Sales) to deliver integrated consumer journeys.
⚫ Lead and arbitrate transversal projects affecting consumer engagement, ensuring alignment with brand objectives.
Requirements:
⚫ Education: Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
⚫ Experience: 5+ years of progressive experience in consumer engagement, social media management, or digital marketing, with a strong preference for experience within the beauty, FMCG and luxury.
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
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What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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