(Assistant) Trade Marketing Manager, Consumer Products Division
Shanghai, China Mainland
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
(Assistant) Trade Marketing Manager, Consumer Products Division
Shanghai, Shanghai Municipality, China Mainland
主要职责： 1. 品类管理： o 按产品生命周期，完成新品上市、TOP SKU 拓分销、老品下市等品类管理职能，确定品类在不同渠道发展策略； o 与销售团队及职能部门紧密合作，完成销售额及生产备货计划的预测； o 侧重品类：洗护发/染发膏 2. 生意计划： o 制定品类年度销售额目标，和预算费用需求，并拆解到季度、月度指标； o 负责制定重点渠道/重点客户生意加强方案，并进行过程中执行指标和销售指标的达成跟踪； 3. 预算分配&控制： o 制定品类预算分配方案，评估PNL & Value-chain， 促进渠道商进销存良性周转和终端消费者动销的同时，优化品类利润； o 评估费用使用情况，对渠道资源分配、销售人员绩效考核提供支持数据； 4. 优秀执行： o 制定品类在渠道内的基础建设方案，包括Assortment分销指引/POG陈列原则/POSM投放原则等，提供执行要求&指引，并持通报执行团队完成情况。 5. 跨部门协同运营： o 快速行动，及时响应，具备良好的跨部门资源整合和沟通能力。 任职要求： • 工作经验： 8年以上快消（FMCG）或美妆行业经验。 • 专业能力： 具有深厚的渠道管理、品类管理（Category Management）及通路行销知识，对现代渠道、化妆品店（CS）等有从业经历。 • 数据敏锐度： 优秀的数据分析能力，能够从复杂的销售数据中提取洞察并转化为业务策略。 • 教育背景： 市场营销、商业管理或相关专业本科及以上学历。
- Reference number: 257554
- Location: Shanghai, China Mainland
- Date posted: 10/14/2026
- Employment type: Full-time
- Professional field: Marketing
- Activation
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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