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[2026] Sr. Trade Marketing Manager - BD - CPD - Korea

Seoul, South Korea

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Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills you'll sharpen here

  • Business opportunities identification
  • P&L management
  • Sustainable business model design
  • Negotiation
  • Activation excellence
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

  • You won’t be boxed into a single channel.

    You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

  • Expect early ownership and a steep learning curve.

    You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

[2026] Sr. Trade Marketing Manager - BD - CPD - Korea

Seoul, Seoul, South Korea

Job Title: 3CE Trade Marketing Manager


Key Job Accountabilities 

JOB SUMMARY
 Accelerate 3CE category growth in a fast-paced O+O beauty market by translating brand and category strategy into integrated commercial priorities and activation plans, ensuring that key business opportunities are fully captured across channels. Own promotion effectiveness and ROI, optimize and elevate commercial plans through data-driven insights, and recommend actions to maximize business impact.


CORE WORK ACTIVITIES 

  1. Category & GTM Strategy
     Develop O+O GTM strategy for 3CE aligned with overall category and brand ambitions.
     Translate brand and category strategy into clear commercial priorities across key channels and customers.
     Identify growth opportunities based on market, category, shopper, customer and sales performance.
     Define and track key category and brand objectives, including sell-out and market share targets.
     Provide category and commercial perspectives to support key business planning and management decisions.
  2. Integrated Commercial Activation Planning
     Develop an integrated commercial activation plan connecting marketing campaigns, key launches, hero products and major commercial opportunities.
     Define what to prioritize, when and where based on brand priorities, category opportunities and key retail moments.
     Review activation plans across channels to identify gaps, overlaps and untapped opportunities.
     Proactively recommend additional commercial actions and priorities to senior leadership to maximize business opportunities.
     Partner with Marketing and Sales to ensure commercial priorities are translated into executable plans.
  3. Promotion Strategy & Effectiveness
     Own the overall promotion strategy and effectiveness agenda for 3CE.
     Critically review and optimize major promotion plans across channels based on business objectives, including product focus, mechanics, timing and investment.
     Conduct pre/post promotion analysis, including ROI and effectiveness assessment.
     Identify key learnings and improvement opportunities based on historical promotions, competitive activities and business performance.
     Partner with RGM, Finance and Sales to continuously improve promotion effectiveness and investment efficiency.
  4. Assortment & Launch Strategy
     Define assortment principles and priorities by channel/customer based on category potential, shopper needs and commercial opportunities.
     Define commercial priorities for key launches, including hero products, strategic SKUs and shades.
     Connect launch priorities with relevant channel opportunities and major commercial moments.
     Review launch performance and identify actions required to maximize commercial impact.
     Partner with Marketing and Sales to ensure launch and assortment decisions are aligned with overall category priorities.
  5. Commercial Performance & Growth Opportunities
     Monitor category, channel, customer and SKU-level performance to identify business opportunities and risks.
     Translate market and sales data into clear commercial recommendations and actions, beyond performance reporting.
     Review the effectiveness of key commercial activities and embed learnings into future GTM and activation plans.
     Identify white-space opportunities not sufficiently addressed by existing Marketing or Sales plans.
     Provide fact-based recommendations and actionable commercial guidance to senior leadership and cross-functional stakeholders.

KEY COMPETENCIES

- Strategic Thinking
 Ability to connect category and brand ambitions with clear commercial priorities and actions.
 - Data Analytics & Business Acumen
 Ability to analyze market, sales and promotion data and translate findings into business decisions.
 - Promotion & ROI Management
 Strong understanding of promotion mechanics, effectiveness, profitability and investment return.
 - Makeup Category Understanding
 Strong understanding of Makeup category dynamics, including assortment, shades, launches, trends and shopper behavior, developed through relevant experience or supported by fast learning agility.
 - Cross-functional Leadership & Execution
 Ability to collaborate, influence, and align with Marketing, Sales, Finance, RGM, Demand Planning and other stakeholders, driving agreed actions through execution


Qualifications

Education 

University graduate

Years of experience

5~10 years

Experience

-Relevant experience in Trade Marketing, Category Management, Commercial Strategy, Key Account Management, or related commercial roles in FMCG / Beauty industry

-Experience in promotion strategy, commercial planning and performance analysis preferred

-Experience in Beauty / Makeup category and H&B / e-Commerce channels preferred

Language

Fluent in Korean 

Business-level English communication preferred

Other Skills 

Strong analytical skills with proficiency in Excel and PowerPoint

Ability to translate data and market insights into clear business recommendations

Strong cross-functional communication and stakeholder management skills



WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)

  • Reference number: 257359
  • Location: Seoul, South Korea
  • Date posted: 10/02/2026
  • Employment type: Full-time
  • Professional field: Commerce
  • Type of contract: Permanent
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Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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