[L'Oréal Korea] Global Social & Advocacy Team Manager - Dr.G DMI

Location: Bundang-Gu, Seongnam-Si, Gyeonggi-do, Republic of Korea
Reports to: Global Marketing Director

Team: Management of 3p
Key partnership: Independent Global Social Team (4 people)

About Dr.G

Dr.G is Korea’s leading skincare brand, rooted in dermatological expertise and the legacy of Dr. Ahn. As we enter an ambitious phase of global expansion, our goal is to build Dr.G into a culturally relevant, socially native and globally trusted K-derma skincare brand.

The Role

Dr.G is looking for a bold and highly strategic Global Social & Advocacy Lead to make the brand TikTok-first and accelerate its global social transformation.

As the right hand to the Global Marketing Director, you will define the global social vision, with a primary focus on TikTok. You will turn Dr.G’s distinctive assets, dermatological expertise, Dr. Ahn, the Seoul clinic, ingredient authority and Korean skincare heritage, into content and conversations that earn attention, trust and advocacy worldwide.

You manage the Social Team of 3 people + 1 temporary contract, for Tiktok and Instagram. You will elevate TikTok capabilities, shape the future operating model, strengthen ways of working and lead the development of a high-performing, always-on TikTok content factory.

This is a strategic transformation role for someone who combines deep platform intuition with the ability to influence teams, challenge established ways of working and build a globally scalable social engine.

Key Responsibilities

Shape Dr.G’s TikTok-first strategy

• Define and lead Dr.G’s global TikTok strategy, positioning the platform as a key driver of brand awareness, cultural relevance, product desirability and consumer trust.
• Establish a clear TikTok identity for Dr.G, combining Korean skincare leadership, accessible dermatological expertise and entertaining, platform-native storytelling.
• Set the strategic framework: priority audiences, content pillars, editorial principles, publishing rhythm, tone of voice and performance metrics.
• Translate global brand, product and commercial priorities into an agile, always-on social roadmap.
• Identify emerging skincare, beauty, ingredient and cultural trends, and convert them into relevant opportunities for Dr.G.

Build and lead a TikTok content factory

• Design a high-volume, high-quality and strategically managed TikTok content model that enables Dr.G to react at the speed of culture.
• Lead the full content journey: insight, concept, scripting, briefing, production, publishing, optimization and learnings.
• Partner with the social agency to deliver platform-native, engaging and effective video content.
• Bring Dr.G’s strongest assets to life through compelling content: hero products, ingredients, Dr. Ahn, Seoul clinic expertise, Korean skincare routines and real consumer concerns.
• Champion a test-and-learn culture across formats, hooks, creative territories, trends, creators and calls to action.
• Ensure all content remains aligned with Dr.G brand standards and approved product communication requirements.

Transform the social operating model and elevate capabilities

• Act as a key strategic partner to the Global Marketing Director in evolving Dr.G’s social organization and ambition.
• Assess and improve the current social operating model, including team capabilities, processes, agency collaboration, content workflows and decision-making speed.
• Provide stron leadership to the Social Team, particularly on TikTok strategy, content excellence and social best practices.
• Upskill the team through inspiration, coaching, practical frameworks and continuous performance learning.
• Build alignment between the TikTok transformation and Instagram activity, ensuring one coherent global social vision.
• Define clear, efficient ways of working across Global Marketing, the Social Team, agencies and key markets.

Enable global relevance and build advocacy

• Partner with priority markets across Europe, the US and Asia to translate the global social strategy into locally relevant activation.
• Identify and scale local best practices, cultural moments, live opportunities, launch activations and market-specific content needs.
• Provide practical global frameworks and toolkits that balance brand consistency with local flexibility.
• Shape the strategy for a strong, engaged Dr.G community, making the brand feel expert, approachable and responsive.
• Use social listening and community conversations to uncover consumer needs, sentiment, emerging questions and content opportunities.

Drive performance and continuous improvement

• Define the TikTok and global social performance framework, monitoring reach, watch time, completion rate, engagement, shares, saves, audience growth and sentiment.
• Turn social data and cultural intelligence into clear recommendations for content, brand strategy and market activation.
• Track competitors, platform evolution, creators and consumer behaviors to keep Dr.G ahead of the conversation.

What You Will Bring

• Extensive experience in social media, content, advocacy or digital brand strategy, ideally in beauty, skincare, lifestyle or a fast-moving consumer environment.
• Deep and practical expertise in TikTok: platform culture, content formats, trends, creator ecosystems and performance drivers.
• Proven experience developing a social-first content strategy and managing high-volume content production with agencies.
• Ability to translate brand, product and scientific stories into simple, compelling and highly shareable social content.
• Strong strategic thinking, combined with a hands-on approach and a bias for action.
• Experience influencing, coaching or elevating teams without direct management responsibility.
• Excellent stakeholder-management skills and comfort working across global teams, agencies and markets.
• Strong data literacy and the ability to turn performance insights into action.
• Fluent English

The Profile

You are a TikTok-native strategist, creative catalyst and transformation builder. You are fast, curious and culturally connected, but equally rigorous about building long-term brand equity.

You know how to make a science-led skincare brand feel credible and culturally magnetic—and how to bring people together behind a sharper, more ambitious way of working.