[MYSG] Senior Product Manager
Petaling Jaya, Malaysia
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
[MYSG] Senior Product Manager
Petaling Jaya, Selangor, Malaysia
Who is L’Oréal?
L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen!
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
What will you do?– Senior Product Manager
As the Senior Product Manager – you are required drive brand growth, outlining clear brand strategy, and business plans roll out to support the brand’s long-term growth.
You are expected to manage the following:
- Be responsible for product strategy & plan via:
- Defining annual product plan, including launches, marketing mix strategy
- Developing growth product strategy
- Ensuring consistency of brand tone of voice and equity in product communication and promotions in online and offline environment
- Be the expert of the product categories with an in-depth understanding of consumer, market facts as well as trends and insights.
- Manage the end-to-end marketing process.
- Be accountable for product performance via:
- Forming pricing strategy.
- Building and following P&L lines related to product/categories responsibility.
- Owning A&P budget.
- Owning all key product metrics e.g. turnover, market share, sizing.
- Building communication and advertising strategy in collaboration with agencies and teams.
- Coordinating with key stakeholders to ensure product growth.
- Representing the team inside and outside L’Oréal.
- Perform the role of the marketer emphasizing on consumers and internal teams.
- Work in a contemporary Marketing structure where he or she will handle strategic product categories and digital assets as well as with divisional / corporate project.
- Implement new launches, maintain growth in pillar products and animate portfolio, as well as ensure brand’s awareness & penetration
- Propose and monitor marketing mix strategies to build integrated and engaging consumer brand experiences.
- Mobilize and work cross-functionally in cooperation with sales, supply chain, finance, and other Departments, as well as international teams.
- Drive for success via exposure to latest market trends and studies, creating best practices that will share the future business environment.
- Partner with agencies to develop aligned and holistic strategies, accommodating campaigns’ deadlines in a timely manner.
- Manage budget, ensuring best ROI and contribute to sales forecast accuracy.
Who are we looking for?
- Minimum 4 years of relevant experience, preferably in Beauty, FMCG or FMCG Industry, ideally in a multinational environment
- Bachelor’s degree in Marketing, Business Administration or biomedical studies, pharmacology, chemistry, or equivalent scientific studies
- Digital savvy expertise, both in leading creative briefs and allocating media budgets
- Winning spirit and entrepreneurial attitude, curiosity, and pride to create the “wow effect”
- Excellent communication and influencing skills, strong data analytics and strategic thinking, advanced planning & organizational capabilities
- Ability to think broadly in terms of Business Perspective and out-of-the box
- Creativity, personal drive, innovation, and passion for the beauty industry
L’Oréal Competencies
- Innovator
- Strategist
- People Developer
- Integrator
- Entrepreneur
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.
- Reference number: 257561
- Location: Petaling Jaya, Malaysia
- Date posted: 10/06/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Product & Services
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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