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[MYSG] Online Brand Manager

Petaling Jaya, Malaysia

Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills you'll sharpen here

  • Business opportunities identification
  • P&L management
  • Sustainable business model design
  • Negotiation
  • Activation excellence
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

  • You won’t be boxed into a single channel.

    You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

  • Expect early ownership and a steep learning curve.

    You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

[MYSG] Online Brand Manager

Petaling Jaya, Selangor, Malaysia

Who is L’Oréal? 

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than  36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?


What will you do?– Online Brand Manager, CPD

As the Online Brand Manager, your mission is;

  1. Responsible for increasing online and all e-comm channel revenues by establishing online strategy for defined target customers
  2. Converts Brand strategy into an operational e-Brand Plan and ensure all digital activity is consistent with the brand objective
  3. Responsible for e-comm P&L by brand, growing sell out of marketplace and budgeting to drive quality traffic and customers to marketplace stores on the right SKU at the right time

You are expected to manage the following:

  • Develop clear traffic strategy for e-store on marketplaces to drive the right volume & quality of traffic. 
  • Build overall e-store brand image including content, layout, promotions (bundles) & story. Ensures that local content is in line with regional guidelines.
  • Sets brand pricing & promotional strategy. Ensures the correct budget is in place aligned with brand objectives and JBPs.  Manages and optimizes this budget.
  • Champions the online brand plan for their brand in all marketplace platforms including setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling strategy, feed content planning, cross selling and off platform media (incl. media budget for CPAS) and in platform media.
  • Define Cross selling frame, product key words and platform Differentiation. 
  • Improve ratings & reviews for all products by building insights on customer data. Constantly work on the buyer data to improve loyalty & repurchase.

You’re The Perfect Match If


  • You have at least 3 to 5 years of experience as Marketing Professional or E-commerce within competitive, dynamic industries, where power brands are part of your everyday work.
  • Have knowledge of beauty industry landscape and trends, and stay up to date with market, consumers, and competitors.
  • A strong passion in digital knowledge
  • Have proven track of records in running marketing campaigns / projects independently and influencing brand’s performance.
  • Have practical experience of MS Office use
  • Have knowledge of market, consumer and brands and love building on categories shopper insights
  • Are analytic and detail-oriented professional
  • Are Fluent in English
  • Are pro-active, entrepreneurial individual with a constant drive for results.
  • Have great communication skills – ease in establishing network and building long term relations with customers
  • Have creativity- the ability to “think out of the box” and imagine creative solutions

L’Oréal Competencies 

  • Innovator 
  • Strategist 
  • People Developer 
  • Integrator 
  • Entrepreneur 

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

  • Reference number: 257562
  • Location: Petaling Jaya, Malaysia
  • Date posted: 10/06/2026
  • Employment type: Full-time
  • Professional field: Digital Marketing
  • Type of contract: Permanent
  • E-Commerce
Explore this location

AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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  • Digital Marketing, Petaling Jaya, Selangor, MalaysiaRemove