[MYSG] Group Product Manager
Petaling Jaya, Malaysia
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
[MYSG] Group Product Manager
Petaling Jaya, Selangor, Malaysia
Job Title: Group Product Manager Location: Malaysia
THE MISSION: ARCHITECT OF BRAND DESTINY As our Group Product Manager, you are the guardian of the brand’s soul and the engine of its growth. You will lead the charge in translating international visions into local winning streaks. Your mission is to steer the country strategy, seizing what is starting (Saisirce qui commence) to ensure our brand remains the definitive choice for the Malaysian consumer. You are not just managing a portfolio; you are building a legacy of beauty.
YOUR KEY RESPONSIBILITIES: LEAD THE GAME
1. Strategic Orchestration & Portfolio Steering
- Define the roadmap: Craft the strategic orientations and annual marketing plans that will outpace the market.
- Master the portfolio: Dynamically steer your product lifecycle—from high-voltage new launches to the renewal of our "Pillar" icons and the precise animation of the core catalogue.
2. Consumer Soul-Searching & Market Intelligence
- Be the consumer’s voice:Deep-diveinto consumer insights and market trends to turn data into "magic."
- Influence the Zone agenda: Share your local findings with the Zone and International teams to ensure that future product innovations are perfectly calibrated for the Malaysian market.
3. O+O (Online + Offline) 360° Activations
- Create the "Angle of Attack": Implement integrated marketing mix strategies (IMC/Digital/Retail) that create seamless, engaging consumer journeys.
- Drive Digital & Retail Excellence: Ensure our brand shows up with power across all touchpoints, building integrated experiences that convert followers into advocates.
4. Cross-Functional Mobilization
- The Orchestrator: Act as the central pivot between Sales, Supply Chain, Education, and Finance. You mobilize these business partners to build a unified commercial strategy and ensure flawless execution.
- Agency Partnership: Lead our creative and media partners to push the boundaries of brand expression.
5. Business & Financial Stewardship
- P&L Ownership: Take full accountability for theA&Pbudget.
- Forecasting Accuracy: Partner with Supply Chain to master sales forecasting, ensuring we never miss a moment of consumer demand.
- Executive Communication: Master the art of the "L’Oréal pitch"—preparing high-impact, clear messages for senior management.
6. Nurturing the Next Generation of Talent
- People Developer: Build, develop, and inspire a high-performing marketing team.
- Capability Building: Be a coach who elevates the team’s marketingexpertiseand technicalknow-how, fostering a culture of excellence and "Test & Learn."
YOU ARE...
- Entrepreneurial:You treat the brand as your own business. You are proactive, daring, and ready to disrupt the status quo.
- Agile:You thrive in the fast-paced, ever-changing dynamics of the beauty industry. You pivot with grace and speed.
- A "Poet & Peasant":You can fly high with strategic vision but are equally comfortable getting your hands dirty in the details of execution.
- Resilient & Ambitious:You have a "drive forresults" that is matched only by your passion for the consumer.
- Reference number: 252479
- Location: Petaling Jaya, Malaysia
- Date posted: 09/29/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Marketing Transversal
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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The Art and Science of Fragrance
Marketing here is tech-augmented. Discover how we’ve re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.
What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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