Retail Activation Manager - Consumer Products Division
Oslo, Norway
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Retail Activation Manager - Consumer Products Division
Oslo, Oslo County, Norway
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty. Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Reporting to the Channel Activation Manager, you drive our brands' expression in Norway. Balancing data-driven decisions with brand empathy, you are fully empowered to:
- Implement Activation Plans:Drive sell-out for B&M and e-retail with local retail partners.
- Coordinate Timings & Execution:Align online/offline campaigns and secure timely delivery of go-to-market packages with KAMs, Reps, and POS Managers.
- Support Field Teams:Deliver high-quality sell-in materials, manage tester stocks, and secure training with Retail Education.
- Foster Collaboration:Coordinate with merchandising agencies and facilitate half-year retailer meetings.
We Are Looking For
- Experience in a FMCG marketing or commercial department.
- A structured, hands-on approach with close attention to detail and strong follow-through.
- A strong analytical mindset that enables you to seamlessly analyze data, monitor financial goals, and track activation performance KPIs to guide key business decisions
- Excellent communication skills to build relations with internal and external stakeholders.
- A proactive mindset with a drive to learn both analytical and operational skills.
- Fluency in Norwegian and English.
What’s In It For You
- Growth:Co-designed career paths with local and international mobility.
- Share & Care:Comprehensive health protection, on-site well-being, and a flexible hybrid work policy (up to 2 days remote).
- Impact:"Freedom within a frame" to run your scope as your own business and contribute toL'Oréal for the Futuretargets.
Who We Are
L’Oréal is the world's #1 beauty company. Within our L'Oréal Nordic Hub, we unite teams across Denmark, Sweden, Norway, and Finland to drive the future of beauty in one of the world's most innovative regions. The Consumer Products Division democratizes beauty with powerful global business engines like L’Oréal Paris and Garnier.
We’re committed to guaranteeing inclusive recruitment processes. The Group strictly prohibits discrimination.
- Reference number: 254586
- Location: Oslo, Norway
- Date posted: 10/20/2026
- Employment type: Full-time
- Professional field: Commerce
- Type of contract: Permanent
- Business Development
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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