Manager - VIP Creator, TikTok Shop (CDMO)
New York, United States
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Manager - VIP Creator, TikTok Shop (CDMO)
New York, New York, United States
Job Title: Manager - VIP Creator Manager, TikTok Shop
Division: Chief Digital Marketing Office LUSA
Location: New York, NY (Hybrid – In-Office Required)
Reports To: TikTok Shop Acceleration Lead CDMO LUSA
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility, to satisfy beauty needs and desires in their infinite diversity.
The Corporate Digital and Marketing Office (CDMO) puts the consumer at the heart of L’Oréal’s business and drives digital innovation. CDMO delivers the best consumer experiences, develops new marketing models, and builds digital capabilities to futureproof the Group’s business.
At L’Oréal, our Digital team is at the center of the company’s digital transformation. We are determined to be pioneers in the new beauty tech world. By incorporating digital into everything we do, we are creating better relationships with consumers. When beauty and tech collide, the impossible can happen. Come join our dynamic team!
What You Will Do:
Mission:
The CDMO VIP Creator Manager builds and deepens L’Oréal USA’s relationships with its highest-potential TikTok Shop creators; It is charged with creating the desirability and community feel that draws the Top Creators to want to work with L'Oreal. It negotiates long-term creator partnerships; and develops VIP activations that grow creator affinity and business impact. It also partners with the TikTok Shop Agency Partners to create a centralized One L’Oréal Creator Hub, establishes consistent and measurable partnership frameworks with Legal and A&I, and leads the vision and execution of a Top 100 Creator event that brings the community together across divisions
Core Responsibilities:
Grow and retain our top creator relationships
- Lead the discovery, engagement, and retention strategy for L’Oréal’s highest-potential TikTok Shop creators.
- Pitch creators on behalf of our brands; negotiate rates and partnership terms; and build lasting, long-term relationships.
- Monitor creator engagement and monetization performance, identify growth opportunities, and help keep top talent active and successful on the platform.
- Plan and deliver VIP brand activations and experiences that deepen creator affinity and drive business impact.
Build a One L’Oréal Creator Hub
- Partner with our TikTok Shop Partner (TSP) to create and manage a centralized destination for L’Oréal creators.
- Make it easy for creators to discover products and campaigns, access their performance results, learn from one another, and find guidance on L’Oréal brands and best practices.
- Champion a useful, engaging experience that strengthens the creator community across divisions.
Create a consistent partnership model
- Develop and standardize joint business planning (JBP) and retainer approaches for top creators across divisions.
- Collaborate with Legal and Analytics & Insights (A&I) teams to help ensure partnership models are scalable, measurable, and appropriately governed.
- Equip internal teams with clear frameworks and tools to build consistent, high-quality creator partnerships.
Bring our creator community together
- Own the vision and execution of a L’Oréal Top 100 Creator event.
- Curate a compelling program featuring creator-made videos, masterclasses, fireside chats, brand booths, and a reception.
- Create an experience that celebrates creators, encourages peer connection, and strengthens relationships with L’Oréal brands.
Requirements:
- 3–5+ years of professional digital marketing experience, preferably in TikTok Shop management, affiliate marketing, influencer marketing, or creator partnerships, ideally within beauty or CPG.
- Creator partnership experience: Proven ability to identify, pitch, negotiate with, and retain high-potential creators, ideally in TikTok Shop or social commerce.
- Commercial and performance mindset: Comfortable managing rates and partnership terms, tracking engagement and monetization, and turning performance insights into growth opportunities.
- Relationship-building skills: Strong communication, influencing, and relationship-management skills with creators, brands, agencies, and cross-functional teams.
- Strong operational skills: link/code management, attribution tracking, gifting logistics, and creator documentation.
- Program and event management: Experience delivering creator activations, VIP experiences, or large-scale events from concept through execution.
- Community and platform development: Ability to build or manage a creator community or hub, making information, learning, and brand opportunities easy to access.
- Framework and process development: Skilled at creating repeatable partnership models, joint business plans, retainers, and tools that can be used consistently across teams.
- Cross-functional collaboration: Experience working with teams such as Legal, Analytics & Insights, brand teams, and external partners to ensure programs are measurable and appropriately governed.
- Strong execution and organization: Able to manage multiplecreators, projects, deadlines, and stakeholders in a fast-moving environment.
- Knowledge of TikTok’s algorithm, content trends, trending sounds, and commerce features.
- Active TikTok content creator with affiliate status and working access to TikTok’s Affiliate Center is a plus.
- Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
- Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
What’s In It For You:
- Salary Range: $98,400 - $140,200(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contactingUSApplicationAccommodation@loreal.com.
- Reference number: 259901
- Location: New York, United States
- Date posted: 11/02/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- E-Commerce
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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