Manager, Kiehl’s Global Social Media

Job Title: Manager, Kiehl’s Global Social Media

Division: L’Oreal LUXE

Location: New York, NY (10 Hudson Yards)

Reports To: Assistant Vice President, Kiehl’s Global Social Media

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

In This Role You Will…

• Own the strategic development and end-to-end execution of global social-first campaigns and content for Kiehl’s, translating brand priorities and cultural opportunities into compelling creative work
• Lead integrated content planning, drive agency and creator execution, and equip markets with high-impact assets that build brand relevance and drive social engagement
• Oversee global community management and engagement to ensure social campaigns spark meaningful two-way conversations with consumers with goal of increasing social conversation
• Help to shape and elevate Kiehl’s image across all social platforms
• Work at the speed of culture to disrupt the social landscape
• Be creatively driven and demonstrate a clear creative vision
• Help to inspire new social content opportunities cross-functionally

Your Primary Responsibilities Will Include:

• Global Social Campaign Management

• Lead social-first campaign approach for priority global launches and brand moments, translating global marketing objectives into clear social campaign strategies while taking into account platform roles and data-driven insights to develop messaging and output
• Own briefing and execution of content shoots from creative concept to cross-functional collaboration through production and rollout.
• Build campaign calendars, establish key milestones and manage cross-functional reviews, approvals with senior leadership and delivery against launch timelines.
• Partner closely with Global Marketing, Creative, Comms & Advocacy teams as well as regional and local teams to ensure integrated, cohesive 360 storytelling and content adoption
• Lead distribution of campaign toolkits, asset libraries and recommended activation guidance; support localization while maintaining brand consistency.

• Platform Content Strategy and Creative Development 
• Oversee content shoots for Instagram and YouTube with a focus on long-form LLM, hacking social trends, and inclusive global editorial moments
• Develop creative briefs and guide concepts, scripts, talent selection, storyboards, production plans and final assets; provide decisive feedback to raise creative quality. Infuse data across all concepting and reviews.
• Drive a test-and-learn pipeline for new formats based on social trends, identifying cultural and platform opportunities, balancing speed, brand relevance and business priorities.

• Community Management & Social Engagement

• Own the global community management strategy in partnership with Social Analytics partner across priority social platforms, actively hacking social conversations on global owned channels to drive social conversation.
• Spearhead Community Management Playbook defining brand voice, engagement principles, escalation protocols to distribute to global markets. Partner with local markets to establish ways of working to elevate brand relevancy.

• Performance, Insights & Optimization

• Partner with Social Analytics and Consumer & Market Insights partners to define campaign KPIs and measurement plans aligned to awareness, engagement, content effectiveness
• Use platform performance, social listening, competitive analysis and audience insights to optimize live campaigns, hack social trends and shape future creative strategy.
• Lead post-campaign recaps, identify actionable insights and present recommendations to leadership and cross-functional stakeholders.

• Agency & Budget Ownership

• Own day-to-day relationships and workstreams with creative, production and creator agencies; set expectations, manage feedback, oversee SOWs and POs
• Manage assigned campaign and content budgets, forecasts and spend tracking in partnership with project management and finance
• Identify production efficiencies and prioritize resources across simultaneous campaigns and Always On needs.

Job Requirements:

Required Qualifications

• Bachelor’s degree required; 4–6 years of relevant experience in social media, content marketing, creative production
• Hands-on experience activating social campaigns from strategy and briefing through production and community management, including development of global content toolkits
• Strong understanding of TikTok, Instagram, YouTube and evolving social platform behaviors as well as effective content creation per channel
• Excellent stakeholder management, communication, presentation and prioritization skills; comfortable working in a fast-paced environment and ability to manage agencies and cross-functional collaborators alike
• Self-motivated, results-oriented, data driven and strong attention to detail

Preferred Qualifications:

• Communicates and interacts effectively (written and oral) – listens with intent, actively networks
• Acts with Human Sensitivity – demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic
• Demonstrates Entrepreneurship and agility – takes initiative, focuses on customers
• Prioritization & Organizational Skills

What’s In It For You?

Salary Range: xxxxxx The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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