Manager, eCommerce & CX
New York, United States
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Manager, eCommerce & CX
New York, New York, United States
E-Commerce Conversion & Shelf Strategy (CX)
Job Title: Manager, E-Commerce Conversion & Shelf Strategy (CX)
Division: L’Oréal Dermatological Beauty (LDB)
Reports To: AVP, E-Commerce & Commercial Strategy
Location: Hudson Yards, NY
Who We Are The Digital Shelf and Conversion team at L’Oréal Dermatological Beauty (LDB) helps shoppers find, understand, and purchase our brands across retailer websites. We use data and shopper insights to improve digital shelf health, strengthen product detail pages, and optimize the online journey across retail partners such as Walmart, Target, and Ulta.
The Opportunity & Your Impact As the Conversion & Shelf Specialist, you will turn digital shelf and shopper insights into improvements across retailer e-commerce sites. You will analyze conversion drivers and barriers, prioritize and execute product detail page and journey improvements, and coordinate content and asset needs with brand and internal teams. You will also monitor performance, identify availability concerns, and help ensure retailer experiences meet LDB’s priorities.
Key Job Responsibilities
- Conversion Strategy & Execution: Identify conversion drivers and barriers, prioritize CX actions, and execute digital shelf improvements to support sales performance across retailer websites.
- Digital Shelf Health & Benchmarking: Monitor digital shelf performance and align benchmarks with LDB priorities and the relevant impact levers for each retailer.
- Shopper Journey Optimization: Map and assess the online shopper journey, identify points of friction or opportunity, and coordinate improvements with channel and retailer partners.
- PDP Launch Support & Maintenance: Support product detail page (PDP) launches with brand asset teams (BAMs), prioritize ongoing PDP maintenance, and conduct audits to identify and address content gaps.
- Retail-First Content & Playbooks: Create and maintain retailer-focused content playbooks, including Hero product strategy and segmentation. Coordinate Above-the-Fold and Below-the-Fold (ATF/BTF) content with the central BAM team and initiate asset-creation needs with brand teams.
- Content Testing: Test content adaptations using tools such as Vizit and CreAIte, in coordination with Channel Development and relevant partners, and use findings to inform content improvements.
- Search, SEO & GEO: Implement identified retailer SEO and GEO improvements, contribute to a unified approach, and help establish visibility baselines and priorities.
- Taxonomy & Site Improvements: Translate taxonomy and digital-shelf studies into prioritized retailer-site changes, partnering with Sales, Category Development, and other relevant teams.
- Reporting & Continuous Improvement: Circulate monthly digital shelf reporting, communicate findings and recommended actions to stakeholders, and track results of implemented changes.
- Availability & Operational Issues: Flag online availability anomalies and socialize issues with Channel Development and relevant partners so that potential actions can be coordinated.
- Sentiment & Service Insights: Identify key themes in shopper reviews and escalate significant customer-service issues to the appropriate stakeholders.
- Perfect PDP & Activation Alignment: Partner with internal teams and retail partners to align Perfect PDP execution with on-site merchandising and media activation plans, creating a consistent and compelling shopper experience across the path to purchase.
- Media Team Coordination: Work with Media teams and Channel Development to ensure digital shelf and content recommendations are coordinated with retailer media activity and activation timing.
- Medical Needs: Partner with Medical and cross-functional teams to ensure relevant medical needs are reflected appropriately in the online experience.
- Cross-Functional Collaboration: Work with Commercial Strategy, customer teams, Marketing, Category Development, Medical, CDMO/CDAO, Supply Chain, BAMs, and account teams, as appropriate.
Background & Experience Requirements
Educational Background
- Bachelor’s degree in E-Commerce, Digital Marketing, Analytics, Business, or a related field.
Professional Experience
- 4–7+ years of experience in digital shelf optimization, e-commerce merchandising, digital analytics, or a related area within a CPG/FMCG environment.
- Experience analyzing retailer e-commerce performance and coordinating content or site improvements is preferred.
Technical Skills
- Hands-on experience with digital shelf analytics, retailer tools, and/or shopper feedback platforms. Relevant examples may include NIQ, Stackline, Vizit, Consumer Loop, Revuze, WalmartTech, and AMZTech.
- Familiarity with content testing or optimization tools such as CreAIte is a plus.
Salary Range: $98K-$140K
- Reference number: 257937
- Location: New York, United States
- Date posted: 10/09/2026
- Employment type: Full-time
- Professional field: Commerce
- Type of contract: Permanent
- Account Management
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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