Director, Trade Marketing - Redken (Haircare) US

Job Title: Director, Trade Marketing

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP, Haircare + Styling

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology. 

What You Will Do: Develop and execute omni-channel strategies for Redken within specialty retailers and pure players, driving brand growth and market share online and offline. Serving as the dedicated expert for consumer channels, the Director with lead and support in defining retailer specific activations including the marketing, merchandising, sampling, social and media that drives brand presence, consumer engagement, and retail performance. This role works in close partnership with the Sales and Digital teams, and requires close collaboration with internal and external partners to implement innovative, consumer-centric marketing initiatives. This is a role for a consumer centric and creative thinker – with a strong balance of marketing expertise and commercial understanding. The ideal candidate thrives in a fast-paced, cross-functional environment and acts as the central integrator across Brand Marketing, Visual Merchandising, Sales, DMI, A&I, and Media to ensure a unified, insight-led, and results-driven approach across key consumer channels. 

Key Responsibilities:

Omnichannel Strategy & Marketing Activation

• Create and implement retailer-specific strategies to achieve sales, ranking, and brand positioning objectives for Redken. 
• Define and own the marketing strategy aligned with the broader consumer channel vision — responsible for how both brands show up, communicate, and connect with consumers across all consumer channels. 
• Serve as the central integrator across Brand Marketing, Digital, Visual Merchandising, A&I, and Media — to develop a go-to-market approach, including GTM launch strategies, product animations, sampling programs, promotions, and client acquisition initiatives.
• Work in close partnership with the Sales team to ensure marketing strategies are aligned with commercial priorities and account goals, while maintaining clear ownership of the brand and marketing lane.

Reporting & Performance Analysis:

• Responsible for consistent reporting that translates findings into clear, actionable marketing recommendations — delivering regular reports that speak to the why behind the numbers with confidence in both informal and formal settings.

Budget Management:

• Plan, manage, and maintain all trade marketing-related budgets while partnering with Media, Merchandising and Sales teams to ensure budget allocation is optimized and aligned with the overall brand strategy. 

Competitive & Market Intelligence:

• Continuously monitor the competitive landscape and industry trends within the environment, identifying opportunities and threats in a timely manner.
• Routinely synthesize and share learnings with key stakeholders — including Brand Marketing, Sales, and Media partners. 
• Provide concrete, actionable recommendations to capitalize on opportunities or mitigate threats, ensuring the brand remains competitive and relevant within the ecosystem. 

Cross-Functional Collaboration:

• Lead and facilitate regular cross-functional touchpoints to align on priorities, share performance data, co-develop activations, and problem-solve in real time — ensuring a seamless, integrated flow of strategy and information across Brand, Sales, Planning, Education, Creative, Media, and A&I. 

What We Are Looking For:

Required Qualifications:

• Bachelor degree and minimum of 7-10 years experience in beauty or retail management
• Self motivated, results oriented, creative thinker
• Strong communication, presentation and organizational skills.
• Analytical in approach to identifying opportunities
• Strong negotiation skills
• Proven experience in managing sell in account responsibilities, Ulta and Amazon preferred
• Proficient computer skills necessary – Microsoft Office (Word, Excel, PowerPoint, Outlook)

Preferred Qualifications:

• Advanced Degrees
• Relevant Industry Certifications 

What’s In It For You:

• Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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