Director- Creative (skinbetter science)
New York, United States
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Director- Creative (skinbetter science)
New York, New York, United States
Job Title: Director- Creative
Brand: skinbetter science
Location: El Segundo, CA
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Do:
We are seeking a visionary, hands-on Creative Director to serve as the visual architect for the skinbetter science brand. As we elevate our brand image in the luxury skincare space, you will act as our creative North Star—defining our aesthetic evolution, world-class imagery, and distinct visual language.
You will partner with marketing on “net new” designs and some adaptation, managing two temporary designers for assets. You will be a hybrid of operational excellence and true creative on establishing our signature visual style, lighting directives, angles, and content pillars, while designing net-new, high-impact creative assets. Additionally, you are scrappy, resourceful, and deeply practical about leveraging our in-house studio spaces to maximize high-end visual output while optimizing shoot costs.
RESPONSIBILITIES:
BRAND VISION & VISUAL EVOLUTION
- Aesthetic leadership: Define & evolve the visual identity of the brand in partnership with product marketing and the DMI team, ensuring all creative elevates the brands luxury, science-backed positioning
- Photography & Art Direction: Establish definitive brand standards for all US shoots – determining our signature photographers, lighting setups, color grading, mood, styling, and product/model angles while staying true to brand book & evolving it even more upscale.
- Style Guide/Brand Book translation: Translate DMI Brand book for the US teams to dictate how the brand shows up locally and consistently with excellence – across social, professional, d2c, retail touchpoints, and more.
CREATIVE STRATEGY & EXECUTION MASTERY
- Take ownership of our allotted in-house studio days, maximizing its utility to produce agile, high quality content effectively & efficiently
- Shoot planning: Conceptualize, plan, and execute highly efficient photo and video shoots that stretch production budgets without ever compromising luxury aesthetics
- Net-New Design & Creation: Lead the design & execution of complete, net-new brand collateral, multi-page layout assets, and advanced consumer/professional touchpoints that do not require adaptation.
- Design Consult: Work with marketing & brand engagement teams to ensure brand vision is translated clearly & accurately
- Budget Stewardship: Strategically allocate photography and production budgets
- Spearhead the integration of AI-powered design tools (such as CreAItech and Pencil GenAI into creative workflow to scale asset creation)
Strategic Partnership & Creative Excellence:
- Brand Strategy Partner: Act as a true strategic thought partner to leadership, helping shape the long-term roadmap and visual storytelling of the brand.
- Cross-Functional Collaboration: Partner closely with Marketing and DMI teams to translate strategic business goals into breakthrough creative campaigns (e.g., major product launches, seasonal promos).
- Partnership with LDB CMO teams (Content Factory) to shape & source content.
- Creative Mentorship: Guide and inspire our internal design talent to push creative boundaries, ensuring exceptional execution across every digital and physical touchpoint.
What We Are Looking For
Required Qualifications:
- 10+ years of progressive creative direction experience, specifically within prestige/luxury beauty, skincare, or fashion brands (in-house brand experience strongly preferred)
- Stellar portfolio demonstrating master level art direction, lighting, and photography curation. Luxury brand storytelling.
- Scrappy & Resourceful producer – proven experience directing photo/video shoots from concept to execution with a strong understanding of how to balance high-end visual standards with smart budget management and studio utilization
- Hands-on design mastery: deep fluency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) with a willingness to roll up your sleeves on design work.
- Forward thinking mindset, a keen eye for emerging visual trends, digital innovation, and how to blend timeless luxury with modern, high-performing content.
Preferred Qualifications:
- Excellent organizational, written, and verbal communication skills along with attention to detail
- Ability to work independently and handle multiple projects simultaneously.
- Helpful to have strong appreciation of aesthetic/dispensing industry, skincare métier, and technology. Experience working with field teams a positive
- Some travel required. Expected to be in El Segundo office 3+ days/week (L’Oreal guidelines)
Salary Range: 128-180k + bonus
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
- Reference number: 254524
- Location: New York, United States
- Date posted: 10/01/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Retail Design & Merchandising
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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