Director, Brand Engagement: Advocacy & Influence, Ralph Lauren & Azzaro Fragrances US

Job TItle: Director, Brand Engagement: Advocacy & Influence — Ralph Lauren and Azzaro Fragrances

Division: L’Oréal Luxe

Location: 10 Hudson Yards, New York, NY 10001

Reports to: Vice President, Brand Engagement, Luxe Fragrance Brands

About L’Oréal: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence to one business: beauty. Our ambition is to offer people around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility, meeting the diverse needs and desires of consumers.

At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 15 highly aspirational and multi-expert luxury brands, including Lancôme, Kiehl's Yves Saint Laurent, Armani beauty, Kiehl’s, Urban Decay, IT Cosmetics, and Youth to the People, alongside lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Miu Miu, Viktor & Rolf, and Mugler.

About the role: The Director, Brand Engagement: Advocacy & Influence — Ralph Lauren and Azzaro Fragrances will lead full-funnel brand engagement strategy and execution for Ralph Lauren and Azzaro Fragrances in the U.S. The scope includes paid social, advocacy and influencer marketing, social media, public relations, and earned media, including product seeding and events.

This consumer-focused role will help recruit target audiences, build brand awareness, and strengthen key performance indicators, including Share of Influence (SOI). The ideal candidate brings deep expertise in influencer marketing and social media, a strong understanding of beauty, culture, and luxury, and a track record of developing innovative, effective strategies.

What you’ll do:

Set the vision and strategy:

• Define and lead the U.S. full-funnel brand engagement strategy, aligned with business objectives.
• Develop culturally relevant influencer and social strategies across platforms and formats.
• Advise senior leaders on opportunities based on industry trends, innovation, consumer insights, and campaign performance.

Measure performance and optimize investment:

• Lead measurement and analysis of influencer marketing and brand engagement performance.
• Own the brands’ SOI objectives and help drive earned media value (EMV).
• Develop measurement frameworks and translate results into actionable, data-informed recommendations for leadership.

Collaborate across teams:

• Partner with teams across marketing, media, education, Legal, e-commerce, sales, and product development.
• Align U.S. plans with global brand direction while communicating local market needs and opportunities.

Build partnerships:

• Develop and manage relationships with influencers, agencies, and industry partners.
• Lead negotiations for major contracts and strategic partnerships, in collaboration with relevant internal stakeholders.

What you’ll bring:

Required:

• Bachelor’s degree in marketing, communications, or a related field.
• 8–10 years of experience in social media marketing, public relations, and influencer strategy.
• Experience developing strategic plans, managing significant budgets, leading teams, and driving business impact, ideally in the beauty industry.
• A creative and strategic mindset focused on consumer engagement and brand advocacy.
• Proficiency with Microsoft Office and social media management platforms.

Preferred:

• Certification in social media or influencer marketing.
• Knowledge of the fragrance category.
• Strong communication, project management, strategic thinking, and leadership skills.

What's In It For You:

• Salary Range: $138,500-$200,800 base salay
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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