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Assistant Vice President, Global Brand Creative,Thayers & essie DMI

New York, United States

Run the brand like it's yours.

In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills you'll sharpen here

  • Big idea creation
  • Brand building
  • Content creation
  • Marketing literacy
  • Marketing strategy
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

  • What does being a marketer here mean?

    Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.

Assistant Vice President, Global Brand Creative,Thayers & essie DMI

New York, New York, United States

Division: Consumer Products Division (CPD) Location: New York, NY (Hybrid) Reports to: Global Brand SVP

Role Overview

The AVP, Creative leads creative vision and execution for Essie and Thayers. This leader builds the brand platforms and brings them to life across every touchpoint. The AVP manages a team of five direct reports and partners with Global Zones, outside agencies, and cross-functional teams.

Key Responsibilities

  • Build brand platforms and bring them to life across all consumer touchpoints.
  • Lead packaging design for both brands.
  • Own retail vision and execution for both brands.
  • Create and implement the social content process. Oversee shoots from concept through delivery, including pre- and post-production.
  • Manage and mentor a team of five direct reports.
  • Manage the relationship with Global Zones. Identify creative needs and provide support.
  • Work with outside agencies on campaigns, e-commerce and social product shoots, and campaign video post-production.
  • Support market launches with playbooks, training, and activation guidance.
  • Work closely with the Creative team to set creative direction and keep brand identity and visual language consistent.
  • Brief the Creative team clearly and review work against strategy.
  • Encourage creative excellence, experimentation, and efficient production.
  • Align packaging, visual identity, and brand assets with the brand platform.

Qualifications

  • Degree in Graphic Design, or equivalent experience.
  • Ideally 10+ years in a highly productive creative environment.
  • Beauty and/or luxury industry experience preferred.
  • Proven people management experience, including mentoring a team of designers.
  • Strong portfolio showing design solutions to business problems, with retail-focused design thinking.
  • Sharp eye for design, typography, color, page layout, and detail.
  • Strong video storytelling skills.
  • Experience in art direction of photo shoots, with the ability to give feedback in post-production.
  • Ability to communicate concepts through visual comps and/or interactive prototypes.
  • Consumer-centered design approach and awareness of beauty trends.
  • Collaborative mindset across departments and markets.

Software

  • Expert knowledge of Adobe Creative Suite, particularly Photoshop, InDesign, and Illustrator.
  • Expert knowledge of Mac systems software, with basic Mac/PC compatibility troubleshooting.
  • Knowledge of PowerPoint and Microsoft Teams is a plus.

What's in it for you?

  • Salary range: $147,100 – $213,300 (based on work experience, education, and skill level)
  • Medical, dental, and vision coverage
  • 401(k) retirement plan
  • Paid parental leave
  • Hybrid work environment
  • Growth and development opportunities within L'Oréal

Work Requirements

  • Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
  • Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Diversity & Inclusion

L'Oréal is an equal opportunity employer. We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

  • Reference number: 258862
  • Location: New York, United States
  • Date posted: 10/23/2026
  • Employment type: Full-time
  • Professional field: Marketing
  • Type of contract: Permanent
  • Retail Design & Merchandising
Explore this location

AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

  • Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
  • A geographic scope such as local market or zone or global (DMI)
  • Transversal growth: into different functions such as commercial, digital or general management
  • Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

  • Anatomy of a Blockbuster: The Sky High Story

    See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It’s a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

  • The Art and Science of Fragrance

    Marketing here is tech-augmented. Discover how we’ve re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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