Trade Marketing Professional
Nairobi, Kenya
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Trade Marketing Professional
Nairobi, Nairobi, Kenya
Trade Marketing Professional
Hello, we're L'Oréal. We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. When you look at L’Oréal, what do you see? If all you see is make-up, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We are well on our way to fulfilling our common purpose: To create the beauty that moves the world.
A Day in the Life:
You lead the commercial activation and in-store visibility strategy for our Consumer Products Division, reporting directly to the Head of Channel. You translate brand priorities into retail execution across Modern Trade, Beauty Specialists, Pharmacies, and Kiosks.
Here’s what you’ll be doing:
- Deliver annual category and channel plans, managing trade investments and promotional budgets to drive category growth and target delivery across the channels.
- Lead promotional strategies and 4P execution aligned with brand priorities, partnering with media, finance, and consumer marketing teams to optimise return on investment.
- Steer demand planning by identifying key growth drivers, coordinating sales forecasts with supply services, and translating retail audit data into actionable insights.
- Direct point-of-sale material (POSM) development, production, and deployment, managing merchandising, collaborating with agency partners to maximise store impact.
- Steer the field visibility and Beauty Advisor activation strategy, tracking retail excellence and responding quickly to local competitive market shifts.
We Are Looking For:
You understand Kenyan retail dynamics and know how to rally cross-functional partners and field teams to deliver commercial results.
Requirements:
- Commercial Acumen: Proven track record steering trade investments, promotional strategies, and category growth within diverse retail environments.
- Channel Strategy: Substantial expertise executing in Modern Trade and traditional channels, managing distributor partnerships, and driving in-store visibility.
- Analytical Thinking: Strong capability to interpret market and retail data to build accurate sales forecasts and spot category growth drivers.
- Operational Excellence: Experience managing external agency partners, overseeing POS production cycles, and ensuring timely retail rollout.
- Stakeholder Management: Strong communication and collaboration abilities to align commercial, finance, and marketing priorities across internal and external teams.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
What's in it for You:
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
You will join our Consumer Products Division, bringing accessible beauty innovations to millions of consumers across Kenya every day. L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with over €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.
- Reference number: 257689
- Location: Nairobi, Kenya
- Date posted: 10/07/2026
- Employment type: Full-time
- Professional field: Commerce
- Type of contract: Permanent
- Sales Administration
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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