Social & Advocacy Brand Manager L’Oréal Paris

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A day in the life

As the Social and Advocacy Brand Manager, you will shape how L’Oréal Paris connects with audiences across Australia and New Zealand, turning Skin, Hair, and Masterbrand stories into cultural moments. Reporting to the Social & Advocacy Brand Lead, you own earned media, creator strategies, and major activations.

• Drive Skin & Hair Advocacy and Brand Love: Develop and lead the end-to-end execution of Skin and Hair advocacy strategies and campaigns, aligned with overarching brand and category objectives.
• Drive Earned Media, PR & GEO Visibility: Develop and execute Skin and Hair communications and PR plans in alignment with overarching brand communications strategies and category priorities.
• Co-Lead Multi-Category Seeding Strategy: Partner with the Brand Advocacy & Social Manager for Makeup & Masterbrand to co-develop and execute L’Oréal Paris’ overarching multi-category seeding strategy.
• Support Major Masterbrand Events, Consumer Experiences and Global Moments: Play a leading role in the delivery of L’Oréal Paris’ major Masterbrand events, supporting the creation of impactful consumer, media, VIP and influencer experiences. Support the amplification of global brand moments, such as the Cannes Film Festival and Le Défilé. Create memorable experiences for consumers, media, VIPs and influencers, with a focus on Skin and Hair.

We Are Looking For

You understand creator culture, spot emerging cultural trends early, and know how to transform influence into commercial momentum. You bring:

• Advocacy & Influencer Strategy: Proven track record developing and executing earned media, PR, and creator-led campaigns across social platforms like TikTok and Instagram.
• Project & Stakeholder Management: Ability to lead cross-category squads, direct agency partners, and orchestrate multiple brand activations simultaneously.
• Data-Driven Analysis: Capability in evaluating advocacy metrics, measuring share of influence, and translating performance data into strategic optimisations.
• Cultural & Media Acumen: Deep connection to the Australia and New Zealand creator ecosystems, with an understanding of AI-driven search (GEO) visibility and earned publisher engagement.
• Collaborative Leadership: Open approach to co-leading multi-category initiatives and building strong cross-functional relationships across dynamic brand teams.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND 

The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.