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Online Shopper & Experience Lead

Melbourne, Australia

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Online Shopper & Experience Lead

Melbourne, Australia

  • Reference number: 256890
  • Location: Melbourne, Australia
  • Date posted: 08/10/2026
  • Employment type: Full-time
  • Professional field: Digital Marketing
  • Type of contract: Permanent
  • CDMO Management

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As our Online Shopper & Experience Lead, you will be the architect of the digital journey for our prestigious L'Oréal Luxe brands in Australia. Reporting into the CMO, you will define and execute the strategy for our digital web and platform presence, ensuring every click immerses our consumers in the world of luxury beauty.

  • Strategic Planning & Alignment: Develop and execute local e-commerce and brand activation strategies that align global guidelines with yearly business frameworks to drive luxury beauty market share.
  • Data & Performance Analysis: Continuously monitor and analyze e-commerce performance metrics—including sales, traffic, conversion rates, and acquisition costs—to identify key online growth opportunities.
  • Omnichannel UX & Merchandising: Implement best-in-class online merchandising, user experience (UX), and customer service standards across all digital platforms, including D2C, indirect & pure players including Amazon.
  • Media & Funnel Optimization: In partnership with media leads, influence lower-funnel performance media and brand activation strategies to successfully drive customer conversions and maximize return on marketing investment.
  • Optimizations & Campaign Strategy: Deliver data-driven recommendations for platform-specific optimizations, promotional campaigns, and product assortment adjustments to improve key performance indicators.
  • Budget & Resource Allocation: Provide strategic budget allocation recommendations to Brand teams, ensuring efficient resource utilization and strong alignment between brand activities and online sales goals.
  • Market Intelligence & Innovation: Research competitor activities, emerging technologies, and consumer trends within the e-commerce landscape to proactively adapt to changes and maintain a competitive edge.


We Are Looking For

You are a strategic thinker with a deep understanding of the digital ecosystem and a flair for luxury. You thrive in a dynamic environment and are adept at turning consumer insights into flawless online experiences. We believe you're a great match if you have:

  • Demonstrated experience in digital platform or e-commerce management.
  • Strong project management skills with the ability to lead cross-functional initiatives.
  • An analytical mindset, withproficiencyin using data to drive decisions.
  • A solid understanding of User Experience (UX/UI) principles.
  • Excellent stakeholder management and communication abilities.


What’s In It For You

  • A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
  • Real responsibility from day 1,there’sno sitting on the sidelines at L’Oréal
  • An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
  • A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference


Who We Are L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.


ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND 

The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF). 

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.

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AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

What’s different
about working at L'Oréal?

People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.

The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.

You’d be a great fit. We’d love to see you apply.

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