Marketing Manager
Melbourne, Australia
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Marketing Manager
Melbourne, Victoria, Australia
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
You steer the local marketing strategy for Lancôme, reporting directly to the Brand Director. You own the brand portfolio's performance, shaping product activations that blend luxury heritage with modern beauty tech. This role is a 12 month maximum term contract.
• Drive the 360° go-to-market plan for new launches and pillar lines across skincare, makeup, and fragrance.
• Integrate augmented beauty tools, such as the Lancôme Shade Finder, into consumer journeys online and at retail counters.
• Steer the local brand media strategy, partnering with external agencies and internal digital leads to maximise reach and ROI.
• Lead the brand's financial health by managing product line P&Ls, sales forecasting, pricing architecture, and A&P allocations.
• Mobilise cross-functional partners across Commercial, Supply Chain, and Regulatory to secure flawless on-time execution.
• Lead cross-regional collaboration across Australia and New Zealand, aligning local market priorities with regional brand strategy and coordinating teams to deliver consistent, locally relevant activations.
We Are Looking For
You bring strategic clarity and a sharp eye for luxury consumer culture. You bring:
• Brand Strategy: Track record defining category growth roadmaps and turning consumer data into effective marketing activations.
• P&L Management: Solid capability managing brand budgets, product forecasts, and media return on investment.
• Omnichannel Activation: Understanding of integrated touchpoints across e-commerce, social advocacy, CRM, and physical retail.
• Cross-functional Collaboration: Strong communication skills to rally sales, supply chain, and education teams around launch plans.
• Media & Campaign Planning: Capability to brief, steer, and evaluate full-funnel media campaigns across digital and traditional channels.
ABOUT THE DIVISION:
In the L’Oréal Luxe Division we create the very best of luxury beauty. Our Division has an unrivalled portfolio of aspirational brands such as Yves Saint Laurent, Kiehl's, Aesop, Lancôme, Prada, and Urban Decay and an incredibly talented team of experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND
The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
- Reference number: 257146
- Location: Melbourne, Australia
- Date posted: 10/26/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Fixed-Term
- Marketing Transversal
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
Related content
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Anatomy of a Blockbuster: The Sky High Story
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The Art and Science of Fragrance
Marketing here is tech-augmented. Discover how we’ve re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.
What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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