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Product Manager

Lima, Peru

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Run the brand like it's yours.

In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills you'll sharpen here

  • Big idea creation
  • Brand building
  • Content creation
  • Marketing literacy
  • Marketing strategy
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

  • What does being a marketer here mean?

    Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.

Product Manager

Lima, Lima, Peru

Imagina liderar el lanzamiento y la llegada de la marca más disruptiva, digital y querida por las nuevas generaciones a Perú. En este rol, serás el cerebro y el motor detrás de la entrada de NYX Professional Makeup al mercado peruano, adaptando la estrategia global para conectar con el consumidor local y posicionando a la marca como el absoluto referente de maquillaje para la Generación Z.

Un día en la vida

Como Brand Manager de NYX Professional Makeup para Perú, reportarás directamente a la Brand Leader de Makeup y liderarás de punta a punta el despliegue de la marca en el país. Serás el punto de conexión entre la visión global de la marca y la realidad del mercado peruano, orquestando el trabajo con equipos multidisciplinarios para construir su posicionamiento, visibilidad y aceleración comercial O+O (Online + Offline).

Tus principales responsabilidades serán:

  • Liderar el lanzamiento de NYX en Perú: Diseñar y ejecutar el plan de entrada al mercado (Go-To-Market) de NYX Professional Makeup, asegurando una introducción de marca impecable, disruptiva y adaptada al consumidor peruano.
  • Adueñarse de la Generación Z: Traducir los códigos audaces, coloridos y profesionales de NYX en una estrategia de comunicación local altamente relevante para la Gen Z, logrando posicionar a la marca como su opción #1 de maquillaje.
  • Desarrollar el plan de negocio y pricing: Estructurar el "Price Ladder" y portafolio adecuado para Perú, identificando las oportunidades de mercado frente a la competencia masstige/selectiva y liderando la estrategia de canales.
  • Orquestar el Go-To-Market de principio a fin: Coordinar de forma muy cercana con los equipos de Ventas, Trade Marketing, Supply Chain (garantizando el S&OP y forecast de innovaciones), Asuntos Regulatorios (registros sanitarios) y Finanzas para asegurar la excelencia en la ejecución.
  • Impulsar el ecosistema de Advocacy: Colaborar activamente con agencias de medios y relaciones públicas, creadores de contenido (Lorealistars), influencers y socios digitales para generar un Earned Media Value (EMV) sobresaliente y experiencias de marca memorables.
  • Garantizar el Sell-Out y Market Share: Monitorear de forma obsesiva los KPI de negocio (Sell-In, Sell-Out, inventarios en retail y participación de mercado) para tomar decisiones ágiles que aceleren el crecimiento en los puntos de venta (muebles en tiendas departamentales y retail especializado).
  • Gestionar el P&L y presupuesto: Administrar de manera eficiente el presupuesto de marketing (A&P / CETs) garantizando la rentabilidad (REX%) y el sano retorno de inversión de la marca en el país.

Estamos buscando

  • Una persona con visión estratégica, mentalidad emprendedora ("Rocket Mindset") y alta capacidad para convertir ideas en ejecuciones comerciales de alto impacto.
  • Más de 3-4 años de experiencia en marketing, gestión de producto o desarrollo de marcas. Se valorará fuertemente la experiencia previa en la industria de la belleza, cosméticos, retail especializado o consumo masivo.
  • Experiencia comprobada liderando lanzamientos de producto y construyendo comunidades de marca a través de estrategias digitales y de influencer marketing (Advocacy).
  • Habilidad analítica para interpretar data de mercado (NielsenIQ, Kantar, etc.), forecast de demanda y variables financieras, traduciéndolas en planes de acción inmediatos.
  • Manejo avanzado de Microsoft Office (Excel y PowerPoint) para liderar comités de negocio y revisiones de portafolio.
  • Nivel avanzado de inglés para la interacción constante con los hubs regionales y equipos internacionales (DMI).
  • Agilidad, resiliencia y alta adaptabilidad para navegar entornos dinámicos con prioridades cambiantes.

Lo que tenemos para ti

  • Un lugar para salir de tu zona de confort y crecer liderando uno de los proyectos de lanzamiento más ambiciosos y divertidos de la división de consumo (CPD).
  • Responsabilidad real desde el primer día y la autonomía para poner en marcha ideas disruptivas dirigidas a la comunidad Gen Z.
  • La posibilidad de marcar un hito en el mercado de belleza peruano introduciendo una marca icónica.
  • Un entorno inclusivo, diverso y dinámico donde se celebra la autenticidad y la expresión individual.
  • Reference number: 257881
  • Location: Lima, Peru
  • Date posted: 10/09/2026
  • Employment type: Full-time
  • Professional field: Marketing
  • Type of contract: Permanent
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AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter

Your marketing journey: no single path for all

At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

  • Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
  • A geographic scope such as local market or zone or global (DMI)
  • Transversal growth: into different functions such as commercial, digital or general management
  • Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

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  • The Art and Science of Fragrance

    Marketing here is tech-augmented. Discover how we’ve re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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