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Advocacy & Influence Manager

Jakarta, Indonesia

Run the brand like it's yours.

In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills you'll sharpen here

  • Big idea creation
  • Brand building
  • Content creation
  • Marketing literacy
  • Marketing strategy
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

  • What does being a marketer here mean?

    Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.

Advocacy & Influence Manager

Jakarta, Jakarta Special Capital Region, Indonesia

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.


Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.


A Day in the Life

As the Advocacy & Influence (A&I) Manager for our Luxe Division, you will be the architect of our brand's voice and presence in the market. You will craft compelling narratives and build strong relationships with Key Opinion Leaders (KOLs), media, and content creators to drive brand desire and market share. This is a chance to make a significant impact by blending creative storytelling with data-driven strategy.

In this role, you will:

  • Shape Brand Stories: Develop and execute end-to-end A&I strategies, creating personalized angles and communication briefs that resonate with the unique persona of each KOL and creator.
  • Drive Strategic Engagement: Identify, build relationships with, and manage a diverse portfolio of KOLs, from mega-influencers to niche creators, ensuring they align with our brand's luxury identity.
  • Lead Impactful Events: Oversee the full scope of PR, media, and KOL events, from initial concept and budget management to on-the-ground execution with agencies and event organizers.
  • Master Data-Driven Decisions: Analyze performance metrics like Share of Influence (SOI) to inform your strategy, manage budgets effectively, and translate engagement data into measurable business results.


We Are Looking For

We are seeking a creative and strategic individual with an entrepreneurial spirit. You are a natural storyteller who thrives on building connections and can turn data into compelling business cases. You have a deep understanding of the luxury landscape and a talent for identifying the right voices to represent a brand.

You're a great match if you possess:

  • Proven experience in building and maintaining relationships with KOLs and media.
  • Strong project management skills, with the ability to manage events and campaigns from start to finish.
  • Excellent storytelling and communication abilities to create engaging content briefs.
  • Analytical mindset to manage budgets and connect influence metrics to business objectives.
  • A keen sense of the luxury market and an eye for identifying emerging trends and talent.

What’s In It For You

  • A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
  • Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
  • An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
  • A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
  • Reference number: 255674
  • Location: Jakarta, Indonesia
  • Date posted: 09/30/2026
  • Employment type: Full-time
  • Professional field: Marketing
  • Type of contract: Permanent
  • Engagement
Explore this location

AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

  • Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
  • A geographic scope such as local market or zone or global (DMI)
  • Transversal growth: into different functions such as commercial, digital or general management
  • Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

  • Anatomy of a Blockbuster: The Sky High Story

    See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It’s a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

  • The Art and Science of Fragrance

    Marketing here is tech-augmented. Discover how we’ve re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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  • Marketing, Jakarta, Jakarta Special Capital Region, IndonesiaRemove