Retail Media Lead, Dermatological Beauty
Istanbul, Turkey
- Reference number: 259131
- Location: Istanbul, Turkey
- Date posted: 27/10/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- Media
The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.
YOUR KEY TASKS & RESPONSIBILITIES
RETAIL MEDIA STRATEGY & GOVERNANCE:
- Define and drive the Divisional Retail Media Strategy and Governance.
- Driver of Amazon Media Strategy & AMC Governance/Roadmap and roll-out for the Division, aligning with Commercial/E-Commerce teams.
DATA-DRIVEN DECISION MAKING & PERFORMANCE:
- Develop Key Audiences and data priorities to fuel CDMO.
- Ensure 2P Retail Media data strategy and govern ‘Fair Value’ Division assessment alongside CDMO.
- Monitor key performance indicators to guide retail media investment decision-making and enhance future campaigns to drive business objectives.
COLLABORATION & CAPABILITY BUILDING:
- Help construct and lead alongside Commercial teams any retailer JBP that involves media input and develop clear KPIs and priorities for decision-making.
- Lead Performance media upskilling sessions & tribe animation.
- Work closely and collaboratively with the wider CDMO & E-Commerce Teams to drive all areas of L’Oréal’s E-Commerce and Digital Transformation Strategy.
DO YOU HAVE WHAT IT TAKES
- 4 years’ university degree
- Strong analytical problem solving and negotiation skills
- Proactive and committed to delivering results in a fast paced, demanding work environment
- Good communication and presentation ability
- Excellent communication skills in English
- Consumer-centric point of view
- Ambitious, confident, and able to take initiative
WHAT COULD L’ORÉAL OFFER YOU
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- Opportunity to be at the center of digital transformation
- World class training and development
#WEARELOREAL
Take a closer look at our world here!
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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