Advocacy & Influence Manager, Luxe Division
Istanbul, Turkey
- Reference number: 252687
- Location: Istanbul, Turkey
- Date posted: 20/10/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- Advocacy & Influence
The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1stbeauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Luxe Division!
WHAT YOU’LL DO
- Define and implement division frame and KPI ambitions
- Drive Onefluence agency success and streamline business reporting
- Sustain strong alignment with Multidivisonal Teams’ objectives, compliance and reporting
- Generate strong internal stakeholder engagement at all levels on the transformation journey
- Guide brands and functions in executing high value work
- Drive innovation and thought leadership
- Generate valuable audience and community insights via collaborations with Multidiv, CMI or external partners
- Own the relationship with key agencies, monitoring tools and platform providers
- Drive productivity and efficiency via strong coordination of key multi-brand projects and synergies
- Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level.
- Spearhead the identification, evaluation, and adoption of new media formats and platforms for influencer partnerships to maintain competitive edge.
- Co-establish and enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments.
- Consistently identify areas to improve spend productivity and operational efficiency in all related business processes
- Own compliance and control on A&I topics
- Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams
- Facilitate the creation and sharing of best practices
DO YOU HAVE WHAT IT TAKES
- For lead minimum 7 years of experience in digital communications, influencer management, content production and content marketing
- Excellent communication skills in English
- Good communication and negotiation skills
- Consumer-centric point of view
- Strong analytical problem-solving skills
- Ambitious, confident and able to take initiative
WHAT COULD L’ORÉAL OFFER YOU
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- Opportunity to be at the center of digital transformation
- World class training and development
#WEARELOREAL
Take a closer look at our worldhere!
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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