Senior Livestream & Affiliate Manager
Ho Chi Minh City, Vietnam
- Reference number: 256784
- City & country: Ho Chi Minh City, Vietnam
- Date posted: 05/10/2026
- Type of contract: Permanent
- Professional field: Digital Marketing
- Level of experience: 5 to 10 years experience
- Content Scaling
- Affiliate & KOL Strategy
- Build planning strategy for affiliate (TikTokshop & Shopee & new channels) basing on affiliate sale target, activation, campaign promotion, Kols livestream/video management
- Build Affiliate content strategy & creators community that align with L’Oreal Luxe framework
- Collaborate with cross functions such as commercial, media, social, marketing, business planning to integrate affiliate plan to total business plan
- Manage Budget for Affiliate & ensure ROI & Cost in revenue
- Ensure smooth execution between business team, agency & affiliate (JBP partners & MCNs)
- Ensure accuracy & compliance in briefing, reconcile affiliate performance and report weekly/monthly…
- Build affiliate campaigns, investment strategies and day-to-day activates including affiliate recruitment, relationship building, campaign building, commission and performance levels management relate to budgets and expected KPI's
- Analyze and review monthly and annual KOLS effectiveness; analyze competitors’ activities monthly
- Elevate consumer journey on livestream:
- Being the champion to lead livestream end-to-end elevation project
- Develop livestream framework to upgrade consumer experience and monitor execution
- Livestream Sales & Traffic Growth
- Liaising with Commercial to understand monthly livestream build up & will be accountable for daily Livestream target planning
- Track, Monitor & recommend the source of traffic for brand livestream
- Livestream Metrics improvement
- Elevate livestream experience to improve key metrics Enter room rate, Click to view, click to order
- Supervise livestream Operations Excellence
- Before Livestream: Livestream room set up, rehearsal & streamers appearance (makeup, outfit & hair)
- During Livestream: respond viewers comments, monitor real time performance & recommend actions, control pace of livestreams
- After Livestream: Analyze post data to recommend and optimize stream
- People Management
- Establish the right sales structure and capabilities to maximize Brands’ sales potential and ultimately achieving the Brands’ vision and goals
- Directly manage 2 assistants – Livestream Assistant & Affiliate Assistant – setting clear targets, coaching and holding them accountable for their respective teams
- Through the Livestream Assistant, ensure the ~20-person Livestreamer team is well led, coached and performance-managed – requires senior, solid people-management skills to keep a large frontline team engaged, disciplined and consistently performing
- Oversee the Customer Service team, ensuring that customer inquiries, issues, and requests are handled promptly and professionally
- Through the Affiliate Assistant, build and manage the affiliate/KOL community as an extension of the team
- Talent Recruitment & Development
- Participate in the recruitment and selection process for new Brand Streamers, Customer Service agents and affiliate partners/KOLs
- Facilitate the onboarding process for new team members, ensuring a smooth transition into their roles
- Identify training needs and opportunities for skill development within the Livestream, Customer Service and Affiliate teams
Implement training programs and initiatives to enhance the capabilities of Livestreamers, Customer Service agents and affiliate partners
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
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