Product Brand Manager - Maybelline

As our Product Brand Manager, you will report directly to the Group Product Manager, leading the assigned brand portfolio strategy to drive both brand equity and commercial growth in a fast-paced omnichannel market.

Your key missions will include:

• Brand & Campaign Strategy: Co-lead the annual marketing plan, localizing global campaigns and designing impactful launch strategies (ATL, events, social, and advocacy) to maximize ROI.
• Portfolio Lifecycle Management: Own the end-to-end brand portfolio—including assortment planning, local pricing, competitor tracking, and ensuring local regulatory compliance.
• Cross-Functional Collaboration: Partner with Sales, Supply Chain, and Zone teams to align monthly demand forecasting and optimize product stock levels.
• Performance Tracking: Monitor monthly brand health, market share, and campaign performance to propose agile optimizations.

We Are Looking For

You are a proactive, strategic thinker with a growth mindset and a collaborative spirit.

• Consumer Insights: Transforming behavioral data and trends into clear product value propositions.
• Brand Management: Protecting brand identity while designing creative go-to-market strategies.
• Analytical Skills: Leading budget optimization and tracking performance metrics.
• Project Management: Guiding cross-functional projects and managing external agencies seamlessly.
• Team Leadership: Coaching junior talent and interns to build shared success.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.