Business Planning Manager
Ho Chi Minh City, Vietnam
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Business Planning Manager
Ho Chi Minh City, Ho Chi Minh, Vietnam
A Day in the Life
You steer commercial planning and operational performance across the region, partnering directly with commercial leadership to turn business priorities into clear execution roadmaps.
• Shape and implement regional commercial strategies, setting priorities, performance roadmaps, and growth drivers alongside sales leadership.
• Lead commercial capability assessments, clarifying sales roles and establishing a prioritised calendar to address operational development needs.
• Design and deploy sales force incentive programmes, KPIs, and route-to-market segmentation models to enhance field performance.
• Build and streamline planning processes, tools, systems, and data consolidation across transversal business stakeholders.
• Steer market and competitor intelligence, analysing industry shifts and consumer insights to identify high-impact commercial opportunities.
We Are Looking For
You bring strategic vision and the analytical clarity needed to drive operational change across diverse teams. You bring:
• Commercial Strategy & Business Planning: Proven track record developing commercial roadmaps, KPI frameworks, and sales incentive schemes.
• Financial Modelling & Data Analytics: Advanced operational proficiency in Excel (building and maintaining complex financial models, pivot tables) and tools such as SQL and PowerPoint.
• Market Intelligence & Research: Demonstrated ability to synthesise competitive landscapes, market trends, and go-to-market insights into actionable plans.
• Cross-Functional Stakeholder Management: Strong track record of aligning operational processes and database structures across multiple functions.
• FMCG or Retail Acumen: Working knowledge of retail commercial channels, route-to-market dynamics, and sales operations.
What's In It For You
• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
You will join an entrepreneurial community of commercial leaders who foster innovation and operational excellence across our global brand portfolio.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.
Ready to apply? careers.loreal.com is the official trusted website.
- Reference number: 257164
- Location: Ho Chi Minh City, Vietnam
- Date posted: 10/09/2026
- Employment type: Full-time
- Professional field: Commerce
- Type of contract: Fixed-Term
- Sales
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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