Manager- Tik Tok Shop Content (Urban Decay)
El Segundo, United States
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
-
You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
-
Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Manager- Tik Tok Shop Content (Urban Decay)
El Segundo, California, United States
Job Title Manager, TikTok Shop – Content (Urban Decay)
Location: L’Oreal West
Reports To: Dir, TikTok Shop (Urban Decay)
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Learn:
- Content Strategy & Data Optimization: Own the TikTok content calendar for specific brand(s), leverage qualitative and quantitative insights to optimize narratives, execute A/B testing, and analyze organic/commerce data via the TikTok Business Suite to maximize ROI.
- Content Innovation & Division Leadership: Drive brand content innovation (such as Content Flooding aligned with product priorities,live streaming, and webinar evolution). Analyze competitive trends across the category/categories to stay at the forefront of innovative storytelling.
- Livestreaming: propose strategic frame, TSP for affiliate, owned model, cadence, seasonality
- Webinar Evolution: propose strategic frame, create best-in-class execution/brief model for brand, execute monthly + branded/seasonal webinars (approximately 1 per month)
- TikTok Shop Ecosystem & Execution: Drive full-funnel e-commerce performanceby tracking KPIs (GMV, AOV, reach), partnering cross-functionally to support product launches, and building agile content banks.
- Creator Community & Agile Approvals: Partner to establish and brief the core creator/affiliate network. Support agile approvals for creators and content by educating brand teams, and translate performance metrics into executive-level insights.
- Hands-On Creative Production: Lead end-to-end short-form video production (scripting, filming, editing using mobile tools like CapCut and Adobesuites), forecasting audio/meme trends to deliver native-feeling content rapidly.
- Best in class modeling: Lead by example by filming first partly TikTok content that models high quality storytelling and product education for the affiliate network to emulate (in partnership with Affiliate Manager)
What We Are Looking For:
Required Qualifications:
- Bachelor’s Degree
- 3-5 years of experience
- Experience with TikTok Shop
- Microsoft Office Suite
- In-office presence
Preferred Qualifications:
- Beauty experience on TikTok Shop preferred
- Strong project management, communication, and organization
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $90,200 - $128,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
- Reference number: 256613
- Location: El Segundo, United States
- Date posted: 10/08/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- E-Commerce
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
-
A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
-
Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
-
Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
-
Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
-
The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
-
Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
You have not seen any jobs yet.
You have no saved jobs.
