[2026] - LOA - DACH / Düsseldorf - TikTok-Shop Manager
Düsseldorf, Germany
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
[2026] - LOA - DACH / Düsseldorf - TikTok-Shop Manager
Düsseldorf, North Rhine-Westphalia, Germany
Hallo, wir sind L’Oréal. Wir bauen nicht einfach nur Marken auf – wir prägen, wie die Welt Schönheit erlebt. Dafür braucht es viele spannende Jobs. Neugierig? Lies weiter – vielleicht ist das die Chance, nach der du gesucht hast.
Ein Tag im Leben
In dieser Rolle baust du das TikTok-Shop-Geschäft der Professional Products Division in der DACH-Region auf und entwickelst es weiter. So verwandelst du Social Discovery in messbaren kommerziellen Erfolg für unser Portfolio professioneller Salonmarken.
- Kommerzielle Strategie und Steuerung: Du verantwortest die P&L für TikTok Shop, die GMV-Ziele und die Geschäftsroadmap für die DACH-Märkte. Dabei optimierst du kontinuierlich Conversion, Investitionseffizienz und Kundengewinnung.
- Sortiment und Kampagnenaktivierung: Gemeinsam mit den Brand Teams stellst du exklusive Produkt-Bundles zusammen, koordinierst Produktlaunches und steuerst wichtige kommerzielle Verkaufsaktionen.
- Content und Inhouse-Produktion: Du steuerst die Roadmap für kaufbaren Content und gibst Formate sowie kreative Performance vor, damit kontinuierlich Social-Commerce-Inhalte mit hoher Conversion entstehen.
- Creator-Relations und Partnerships: Du legst die strategische Ausrichtung des Creator- und Affiliate-Programms fest – einschließlich Creator-Segmentierung, Seeding-Prioritäten und Provisionsmodellen – und baust wirkungsvolle Partnerschaften mit TikTok auf.
Das bringst du mit
Du denkst unternehmerisch und hast nachweislich digitale Commerce-Kanäle erfolgreich skaliert. Außerdem bringst du Folgendes mit:
- Social-Commerce- und E-Commerce-Management: Nachweisliche Erfahrung in der Steuerung digitaler Commerce-Kanäle, beim Erreichen von GMV-Zielen und in der ganzheitlichen Verantwortung für die P&L.
- Influencer- und Affiliate-Marketing: Expertise im Ausbau von Creator-Partnerschaften, Affiliate-Provisionsmodellen und Strategien für kaufbaren Content.
- Datenbasierte kommerzielle Kompetenz: Du kannst Plattformanalysen, Traffic-Kennzahlen und Conversion-Muster in konkrete Maßnahmen zur Verkaufssteuerung übersetzen.
- Stakeholder-Management und Verhandlungsgeschick: Du bringst funktionsübergreifende Teams – etwa aus Brand Marketing, Supply Chain und Finance – auf einen gemeinsamen Kurs und verhandelst souverän mit Plattformpartnern.
- Sprachkenntnisse: Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.
- Reference number: 260713
- Location: Düsseldorf, Germany
- Date posted: 11/11/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- E-Commerce
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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