Nordic Product Brand Manager, Kerastase & Shu Uemura - Professional Products Division
Copenhagen, Denmark
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Nordic Product Brand Manager, Kerastase & Shu Uemura - Professional Products Division
Copenhagen, Capital Region, Denmark
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Reporting to the Nordic Brand Business Leader, you will steer the "business of beauty" for our luxury portfolio in Copenhagen, merging financial ownership with consumer empathy in an agile, high-trust team.
- 360 Campaign & Media Ownership: Lead impactful O+O campaigns, local media briefings, and pricing/format strategies.
- Product Lifecycle & Budget: Manage the full product lifecycle (BOC, sizing, launches) and brand A&P (Budget).
- Compliance & Sustainability: Ensure local regulatory compliance, visual rights, and drive the brand sustainability agenda.
- Performance Analysis: Drive growth by analyzing sell-in/sell-out, market trends, and project ROI with 360 stakeholders.
We Are Looking For
- Proven experience in marketing, brand, or product management (ideally Beauty/FMCG).
- Strong business acumen (budgeting, pricing, portfolio sizing).
- Analytical, data-driven mindset to transform sales data into actionable growth opportunities.
- Fluency in English.
- 5 Core Skills from our Skills Library: Brand Management, Data Analytics, Strategic Planning, Portfolio Management, Budgeting.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential!
- Real responsibility from day 1, there’s no sitting on the sidelines.
- An inclusive environment where everyone is accepted, can speak up, and is celebrated.
- Contribute to something bigger!
- Nordic Hub perks: Up to 2 days of remote work per week and comprehensive "Share & Care" health and well-being protection.
Who We Are
L’Oréal is present in 150 markets, devoted to ‘Create beauty that moves the world’. Our Copenhagen office operates as part of the L'Oréal Nordic Hub, uniting Denmark, Sweden, Norway, and Finland to drive beauty in an innovative region. Within the Professional Products Division, we shape the future of professional beauty.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination of any kind.
- Reference number: 256615
- Location: Copenhagen, Denmark
- Date posted: 11/02/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Marketing Transversal
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
Related content
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Anatomy of a Blockbuster: The Sky High Story
See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It’s a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.
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The Art and Science of Fragrance
Marketing here is tech-augmented. Discover how we’ve re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.
What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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