Nordic Online Business Manager - L'Oréal Luxury Division
Copenhagen, Denmark
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Nordic Online Business Manager - L'Oréal Luxury Division
Copenhagen, Capital Region, Denmark
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Reporting to the Business Activation Manager, you will steer strategic digital topics and drive commercial acceleration with a primary focus on our flagship Direct-to-Consumer (D2C) brands, Kiehl's and Biotherm, across Sweden, Denmark, Norway, and Finland. You will act as a digital point of excellence, empowered to future-proof our online business and mentor the team.
- Lead the Nordic D2C e-commerce roadmap and P&L, accelerating brand turnover, digital sell-out, and market share across owned sites and key online accounts.
- Manage and develop the OBM Graduate, coaching them on daily operational excellence, project ownership, and commercial execution.
- Own brand storytelling on owned media, designing engaging on-site content journeys and coordinating CRM initiatives to drive long-term consumer retention.
- Leverage digital analytics and media metrics to optimise traffic, conversion rates, and return on ad spend across online channels.
- Collaborate with Media, Commercial, Supply Chain, and CRM leads to future-proof digital operations and ensure seamless product availability.
We Are Looking For
You bring strategic business maturity, storytelling conviction, and a collaborative coaching mindset. You bring:
- D2C & Online Commercial Acumen: Proven track record driving digital turnover, managing e-commerce P&L metrics, and scaling direct-to-consumer platforms.
- Brand Storytelling & CRM: Practical capability in curating website content, optimising user engagement, and driving CRM retention strategies.
- People Leadership & Coaching: Ability to manage, mentor, and upskill emerging talent, setting clear direction and development pathways.
- Digital Analytics: Robust capability in interpreting web metrics, consumer journey data, and digital marketing performance to drive sell-out.
- Professional Communication: Professional working proficiency in English; knowledge of a Nordic language is an asset.
What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
You might think you know us. But we're more than the products on your bathroom shelf. We're a dynamic, innovative community of 90,000+ people in 150 countries, leading the way in sustainable, tech-driven beauty. Here, you'll find freedom to explore, learn and make an impact. There's no single path: you'll discover new roles and industries, build your skills with leading learning programmes and collaborate with teams across the globe. Ready to shape the future of beauty with us?
As part of our Nordic Hub, you join dynamic teams across Sweden, Denmark, Norway, and Finland to drive the future of beauty in one of the world's most innovative regions.
L’Oréal Luxe’s mission is to provide our consumers with the best products and brand experiences by making beauty a luxury of personal expression. Our portfolio includes iconic skincare and American couture and lifestyle brands such as Biotherm, Kiehl's, Ralph Lauren, and Urban Decay, delivering unique experiences through superior quality and digital innovation.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.Ready to apply? careers.loreal.com is the official trusted website.
- Reference number: 257310
- Location: Copenhagen, Denmark
- Date posted: 10/13/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- Type of contract: Permanent
- E-Commerce
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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