Advocacy & Influence Manager Kerastase & American Brands

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

A Day in the Life

As an Advocacy & Influence Manager for Kerastase & American Brands within our Professional Products Division, you will report to the Brand Business Leader and be the strategic force responsible for architecting and executing a comprehensive strategy across paid and unpaid advocacy, owned social media, and social commerce. You will be instrumental in building a vibrant community of creators, amplifying the brand’s message to a wider audience, and driving deep, organic engagement. Your key responsibilities will be centered on:

• Owned Social Media Strategy:
  • Develop and implement the communication strategy for all local social media platforms, defining KPIs in collaboration with brand and digital teams.
  • Manage the social media budget to optimize content amplification and oversee community management to cultivate brand loyalty and engagement.
  • Coordinate content creation and adaptation, ensuring all assets align perfectly with brand guidelines while monitoring performance through platform dashboards and reporting tools.
• Paid & Unpaid Advocacy Activation:
  • Build the strategic advocacy framework, including defining the influencer pyramid for each brand and category to achieve key performance indicators (Share of Influence, SOV, SOE).
  • Take full ownership of the advocacy budget, ensuring a strategic split between paid and unpaid initiatives, and meticulously track all activities and budgets in tools like Traackr.
  • Identify, select, and foster strong relationships with a diverse range of creators, key opinion leaders, and consumers, ensuring a strong value match with our brands.
  • Develop and execute impactful unpaid advocacy actions, including PR relations, brand events, product seedings, and user-generated content (UGC) campaigns to drive organic reach.
  • Lead paid advocacy by negotiating campaigns, briefing creators for high-quality paid content, and coordinating amplification strategies with the media agency and product managers.
• Social Commerce Leadership:
  • Drive all social commerce activations, from live shopping events to advocacy-led initiatives with our e-retail partners.
  • You will collaborate closely with the wider digital team to build and scale social commerce actions, tracking performance from link clicks and CTR through to conversion and sales.
• Performance, Compliance & Reporting:
  • Rigorously monitor, analyze, and report on all advocacy KPIs (monthly and annually), proposing corrective actions to ensure targets are met.
  • Ensure full compliance for all collaborations, including contract management, IP rights, and accurate documentation in internal systems (Traackr, Compass).

We Are Looking For

We are looking for a dynamic and experienced professional ready to manage the fast-paced worlds of two major brands. You thrive in a role that requires a unique combination of strategic planning, creative energy, and analytical precision.

• You have minimum 2 years experience in an advocacy, digital or marketing role, with a strong track record of managing large-scale campaigns, ideally within the beauty or FMCG industry.
• You possess exceptional project management skills, with the ability to flawlessly orchestrate multiple complex projects simultaneously, from massvocacy campaigns and local shootings to high-profile events.
• You have a strong analytical mindset, comfortable using data and KPIs (Share of Influence, engagement, conversion) to measure performance, derive insights, and optimize strategies for maximum ROI.
• You bring a creative vision and a keen eye for emerging trends, capable of generating innovative ideas for content and collaborations that resonate with diverse audiences.
• You are a natural relationship-builder with excellent interpersonal and negotiation skills, able to build and maintain authentic connections with creators, agencies, and internal teams.

What’s In It For You

• Trusted to make an impact from day one. We’ll give you a place to leave your comfort zone and grow beyond your potential, with real responsibility and the right to make mistakes and learn along the way.
• Limitless career mobility in an environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation are accepted, can speak up, will thrive, and are celebrated.
• An entrepreneurial spirit from the inside out. You can contribute to something bigger and have the freedom to pitch new ideas to drive fast-paced innovation that makes a concrete difference.
• Upskilling never sleeps! You’ll have unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies, surrounded by the contagious energy of diverse people with a growth mindset.
• Comprehensive support with the L'Oréal Share & Care package: 25 days annual leave, meal tickets, health & life insurance, personalized Onboarding Plan, career coaching, yearly sports activities compensation, and more.
• Cherry on the cake: enjoying products from our brands’ portfolio on special occasions.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. 

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