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Commercial Lead (m/f)

Belgrade, Serbia

Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills you'll sharpen here

  • Business opportunities identification
  • P&L management
  • Sustainable business model design
  • Negotiation
  • Activation excellence
  • Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

  • You won’t be boxed into a single channel.

    You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

  • Expect early ownership and a steep learning curve.

    You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

Commercial Lead (m/f)

Belgrade, Central Serbia, Serbia

As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that's what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and became a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless!


Discover the world of L’Oréal by applying for:


Commercial Lead (m/f)

Based in our office in Belgrade


YOUR ROLE:

We're looking for a new colleague (m/f) who will be the part of our L’Oréal Dermatological Beauty Division in Belgrade, having the chance to work with colleagues from the whole L’Oréal Adria Balkan region. Position of Commercial Lead requires motivated, agile and organized person who will be responsible for:


  • Defining, applying and leading the commercial business strategy at the market level to achieve sell-in and sell-outsales targets in Serbia.
  • Defining visit strategy of the sellout field team, targets, their coverage and visitfrequency.
  • Developing trusting relationships with middle/small pharmacy chains. 
  • Coordinating and maintaining relationship withdistributor in Serbia.
  • Performing monthly monitoring of the sell in/sell through/sell out data, of the total Serbian market, with providing main conclusions and recommendations of further market development.
  • Coordinating with business development and marketing teams to develop market field strategies and initiatives.
  • Working with department teams to select, evaluate, and approve opportunities for growth in the market.
  • Conducting business review of the market and reportsquarterly and semestrial, with concrete action plan and follow up.

YOUR JOB MISSION:

With us, you’ll strive and drive. You’ll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L’Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.

THE IDEAL PROFILE:


  • Preferably holds a Bachelor’s Degree
  • Has 5 or more years of similar experience
  • Has experience in account and teammanagement
  • Is analytical and has excellent problem-solving skills
  • Is proactive and able to adapt to fast paced environment
  • Has excellent communication and collaborationskills
  • Has good presentation and negotiationskills
  • Is skilled in MS Office (with focus on Excel and Power Point)
  • Is fluent in Serbian and English language
  • Has a driving license and is an active driver


WONDERING WHO YOU WOULD WORK WITH?

Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L’Oréal, for the future!

On this position, you would be based in Belgrade, but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!

We’re proud to say that L’Oréal Adria Balkan region is winner of several „Zlatni indeks“ awards in Croatia and recognized as one of top employers in Serbia with recognition „Vrh poslodavac“!


WHAT WE CAN OFFER YOU?

You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we’re always here to help, celebrate and cheer one another! That’s what makes the glue of L’Oréal: the people. But apart from that, we also appreciate and share our love for:


  • Numerous opportunities for constant learning, with many online&offline educations!
  • Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
  • Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee!) and our cozy lunch spaces? Yes, we have it 
  • Our Share&Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well
  • Flexibility. As simple as that – from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays!
  • We don't have to mention working with top international brands in the business, and the most passionate professionals in the industry?
  • The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world!


Find more about our projects & brands that we’re so proud on, and our Adria Balkan region on this LINK!


OUR VALUES

Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in L'Oréal's genetic code.


If you are ready for this challenge apply by sending your CV and cover letter in English by 18.11.2026.

Only short listed candidates will be contacted.
All applications will be treated in the strictest confidentiality.

  • Reference number: 260212
  • Location: Belgrade, Serbia
  • Date posted: 11/04/2026
  • Employment type: Full-time
  • Professional field: Commerce
  • Type of contract: Permanent
  • Sales Transversal
Explore this location

AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

  • A Competitive Salary to Secure Your Talent

    Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

  • Your Health & Well-being First

    You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

  • Unlock Your Potential

    From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

  • Flexibility for a Balanced Life

    Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

  • The Ultimate L'Oréal Experience

    Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

  • Thriving Community

    Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

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