Senior Product Manager
Bangkok, Thailand
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Senior Product Manager
Bangkok, Bangkok, Thailand
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
You lead the marketing strategy and omnichannel growth for Kérastase across Thailand, reporting directly to the Brand General Manager. Operating with high autonomy, you steer activations across our entire distribution footprint: salon partners, department stores, selective retail, and e-commerce platforms.
- Orchestrate tailored go-to-market strategies for each channel, connecting luxury department store counters, salon stylist recommendations, and online platforms.
- Steer product launches and hero animations from brief to execution, aligning timelines across commercial, merchandising, and education teams.
- Monitor sell-in, sell-out, stock coverage, and market share across all retail channels to optimise catalogue performance and protect brand margins.
- Translate local consumer behaviours and salon professional feedback into actionable commercial plans that reinforce brand equity.
We Are Looking For
You bring strategic maturity, high self-direction, and the agility to navigate a multi-channel retail environment. You bring:
- Omnichannel Experience Design: Proven ability to connect salon, department store, selective retail, and digital platform touchpoints into a seamless consumer journey.
- Brand Building: Track record in driving luxury brand equity and executing cohesive 360° commercial activations.
- Launch Management: Expertise in managing complex, multi-stakeholder launch retroplannings with operational rigor.
- Market Data Analysis: Competence in crossing multi-channel sell-out data, inventory metrics, and business KPIs to guide growth.
- Haircare: In-depth understanding of luxury hair fibre needs, professional salon dynamics, and consumer routines.
What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create the beauty that moves the world'; it is now the industry world leader with over €40 billion in consolidated sales. Together, we solve complex challenges at scale, while staying committed to making the world a more inclusive and sustainable place for everyone and our planet.
At L'Oréal Professional Products Division, we have over 115 years of professional heritage defining the present and shaping the future of professional beauty. We partner with salon artists, foster open innovation, and create tailor-made beauty tech experiences across every channel.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.Ready to apply? careers.loreal.com is the official trusted website.
- Reference number: 259682
- Location: Bangkok, Thailand
- Date posted: 11/02/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Product & Services
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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