Category Activation Manager

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).
Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

You lead the online and offline (O+O) category go-to-market strategy, reporting directly to the Category Leader. You turn divisional ambitions into retailer-ready activation plans that drive sell-out and category growth.

• Shape the multi-brand O+O go-to-market strategy, defining sell-out targets and market share roadmaps by retailer.
• Build the master assortment and promotional frameworks, setting clear trade guidelines tailored to channel and customer dynamics.
• Direct major product launch plans and hero SKU animations using shopper marketing levers, promotional events, and point-of-sale visibility.
• Partner closely with Key Account Managers to pitch commercial activation plans directly to retail partners with compelling selling stories.
• Collaborate transversally with Marketing, Revenue Growth Management, E-Commerce, and Merchandising to balance resources across brands.

We Are Looking For

You bring strategic vision and commercial sharpness, combining shopper insights with trade marketing execution. You bring:

• Category Growth Management: Proven expertise in driving category expansion and steering cross-brand trade strategies.
• Business Relationship Management: Strong track record co-creating activation plans with key retailers and leading commercial conversations.
• Data-Driven Decision Making: High proficiency in translating market share data, sell-out analytics, and shopper insights into action.
• Assortment & Merchandising Optimization: Solid capability in building master range plans and defining tailored promotional guidelines.
• Stakeholder Management: Agility to align cross-functional teams including Brand Marketing, Sales, and Merchandising behind shared targets.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

You are a strategic thinker and an influential leader who knows how to inspire teams, navigate complex environments, and drive sustainable growth. At this level, your vision, commercial impact, and ability to build long-term value will shape our business and inspire the talent around you.

In the Consumer Products Division, our mission is to democratise the best of beauty and make it accessible to everyone around the world. We operate across mass market channels with iconic global brands, combining fast pace, massive consumer reach, and digital-first activation to transform daily beauty routines.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.
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